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Taking Control: Maximizing Revenue with the Power of Prebid.JS
技术
- 平台即服务 (PaaS) - 应用开发平台
适用功能
- 销售与市场营销
用例
- 需求计划与预测
服务
- 软件设计与工程服务
挑战
KG Media 是印度尼西亚最大的数字网络,其专有容器解决方案(用于管理和优化程序化收入)的性能正在下降。随着标头竞价越来越受欢迎,KG Media 采用了该解决方案,但随着时间的推移,包装器的性能下降了。该公司愿意做出改变,并需要找到一种替代方法来通过其网站获利。他们从许多标头竞价合作伙伴那里收集了全面的技术反馈,并确认股东们对这一变化感到满意。
关于客户
KG Media 是印度尼西亚最大的数字网络 Kompas Gramedia 的媒体集团。他们每月管理着超过 20 亿次页面浏览量和 100 亿次展示量,覆盖超过 1 亿独立用户。KG Media 数字网络拥有并管理着超过 75 个印尼语网站,其中包括 8 个旗舰网站。作为数字媒体行业的主要参与者,KG Media 一直在寻找优化其程序化收入和改进其货币化方法的方法。
解决方案
KG Media 决定测试和实施 Prebid.JS,因为它具有开源特性,并得到了股东和 OpenX 等值得信赖的顾问的积极反馈。他们依靠 OpenX 团队的技术专长,协助从专有容器解决方案过渡到 Prebid,并确保集成设置能够提供最佳结果。主要目标是找到一种容器解决方案,该解决方案将超越现有集成的性能并带来收入增长,确保新解决方案透明并让所有股东满意,并使程序化堆栈多样化,以减少对单一技术合作伙伴的依赖以实现货币化。
运营影响
数量效益
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