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Ada > 实例探究 > 自动化品牌互动:Tango Card 与 Ada 的成功
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Tango Card's Transformation: Leveraging Ada for Enhanced Automated Brand Experiences

技术
  • 分析与建模 - 计算机视觉软件
  • 平台即服务 (PaaS) - 应用开发平台
适用功能
  • 销售与市场营销
用例
  • 需求计划与预测
  • 时间敏感网络
服务
  • 系统集成
挑战
Tango Card 的支持案例数量大幅增加,尤其是对于接收者而言。门票量比上一个假期季节增加了 54%。他们努力维护 SLA 并提供让每个利益相关者都感觉自己像 VIP 的数字体验。
关于客户
Tango Card 是一家提供奖励和激励解决方案的 B2B 公司。他们与业务合作伙伴、奖励接受者和新潜在客户互动。他们的目标是为现有业务合作伙伴提供支持,提供轻松的售前体验,并为奖励接受者提供一流的体验。
解决方案
Tango Card 采用了 Ada 平台,在整个客户旅程中引入自动化品牌互动。他们在一个平台上为每个角色使用个性化体验。 Ada 的平台解决了 70% 的入站收件人互动问题,并将节日期间的案件量减少了 10%。他们还扩展了 Ada 的功能,以解决与业务前景和现有客户的交互问题。
运营影响
  • The implementation of Ada's platform has brought about significant operational improvements for Tango Card. The platform has not only helped the company efficiently scale their existing team to meet increased demand for recipient support but also enabled representatives to spend the majority of their time on higher-value interactions. The integration of Ada with Tango Card's various business systems has streamlined customer interactions, eliminating the need for representatives to look up details in various systems, thereby increasing efficiency. Furthermore, the company has seen a significant increase in average daily signups, indicating improved pre-sales experiences for new business prospects. Looking ahead, Tango Card plans to expand their automated brand interactions across all customer channels and touch points, and incorporate Ada increasingly across their product lineup, customer and recipient personas, and key touch points.

数量效益
  • 100% SLA adherence

  • 6.7x ROI in year 1

  • 83% improvement in average first response time for reward recipients

相关案例.

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