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The Hub Helps Creative Talent Win Brand Work with Cloudinary
技术
- 基础设施即服务 (IaaS) - 云存储服务
适用功能
- 销售与市场营销
用例
- 资产健康管理 (AHM)
服务
- 云规划/设计/实施服务
挑战
Hub 是一个将品牌与创作者联系起来的在线市场，它面临着存储和调整创作者上传到平台上个人作品集的大型图像和视频文件大小的挑战。Hub 需要为每张上传的主图像提供多达 10 种独特的尺寸和宽高比组合，这是一个耗时的过程，给前端开发团队带来了沉重的负担。他们有两个选择：要么限制创意社区遵守最大像素大小和文件大小，要么允许创意人员上传大文件，然后手动将其缩小到所需的最大分辨率。这两个选择都不理想，因为它们要么限制了创意社区，要么给 Hub 团队带来了负担。
关于客户
The Hub 是一个将品牌与创作者联系起来的在线市场。它为 39,000 多名摄影师、摄像师和模特提供了一个平台，让品牌能够快速找到并聘请经过严格审查的人才来开展下一个项目。Hub 平台将创意流程分散化，改变了品牌聘请创作者的方式。品牌无需将所有创意资源都交给一家机构，而是可以通过 The Hub 接触到各种各样的人才。该平台还充当了创作者相互联系的社区。职位发布、招聘、项目管理、交付成果以及向创作者支付最终款项均直接且安全地在 The Hub 中进行。
解决方案
The Hub 决定使用 Cloudinary 自动调整和优化创作者上传的图像和视频的大小。Cloudinary 的解决方案使 The Hub 能够动态转换资产，从而节省了前端开发人员手动调整大小所花费的时间和资源。The Hub 利用 Amazon Simple Storage Services (S3) 进行存储，并利用 Cloudinary 进行动态资产优化以上传作品集。得益于自动化资产操作和内容交付，这简化了可供品牌浏览的作品集创建过程。
运营影响
数量效益
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