TopLine Comms Enhances PR Operations with Bullhorn CRM

技术

基础设施即服务 (IaaS) - 公共云
平台即服务 (PaaS) - 应用开发平台

适用行业

电信

适用功能

销售与市场营销

用例

库存管理
时间敏感网络

服务

云规划/设计/实施服务

挑战

TopLine Comms 是一家总部位于伦敦的 B2B 数字营销咨询公司，一直在努力应对公关定义的快速发展，公关现在涵盖社交媒体、内容营销、搜索营销等。公关与广告、营销和创意交织在一起，再加上管理多个部门和运营多个客户的团队，使得管理内部和外部关系变得复杂且耗时。该公司需要一个 CRM 系统来满足公关机构的特定业务需求，同时提供历史悠久的世界级平台的可扩展性和性能。他们需要一个解决方案来无缝管理和培养他们多样化且复杂的关系。

关于客户

TopLine Comms 是一家总部位于伦敦的 B2B 数字营销咨询公司。该公司通过视频制作、社交媒体营销、搜索引擎优化和公共关系帮助各种规模的组织改善其业务发展流程。 TopLine Comms 拥有一支经过培训的专家团队，他们经过培训可以帮助企业获得他们想要的结果，无论是获得公司认可、吸引入站销售线索、提高转化率、提高参与度还是建立客户忠诚度。该公司需要一个 CRM 系统来满足公关机构的特定业务需求，同时提供历史悠久的世界级平台的可扩展性和性能。

解决方案

TopLine Comms 选择 Bullhorn CRM 作为他们的解决方案。该公司董事 Luke Budka 承认，技术是他们成功的基础，而寻找出色的解决方案对他们的业务至关重要。 Bullhorn CRM 是他们见过的第一个真正为通信行业设计的 CRM。它有助于与记者建立更好的关系，增强销售渠道和潜在客户的转化，并以可扩展的方式简化内部和外部的沟通。 CRM 提供自动电子邮件跟踪，使团队能够传达记者偏好和外展状态，在个人和团队之间共享推介技巧和联系信息，并自动输入客户和记者数据。

运营影响

Since implementing Bullhorn CRM, TopLine Comms has seen a positive shift in both its process management and performance. The CRM's real-time customer sentiment and engagement analysis allows agency leaders to determine which accounts are running smoothly and which are in jeopardy, before the client even calls. The automated email tracking provided by Bullhorn CRM has resulted in better relationships with journalists and improved media outreach and client management by making contact history instantly accessible. The software has also enabled TopLine Comms to create a centrally accessible trove of knowledge capital. The company is confident that Bullhorn CRM will grow alongside them, and its ease-of-use has allowed TopLine Comms to onboard new team members quickly and effortlessly with immediate results.

数量效益

Prospective client data and interactions are now tracked and centrally managed using Bullhorn CRM.
TopLine Comms has seen an increase in top-tier press coverage for clients across accounts.
TopLine Comms has automated its client and journalist data entry, saving countless hours in manual tracking.