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Toyota's Successful Digital Marketing Strategy: A Case Study
技术
- 传感器 - 自动驾驶传感器
适用行业
- 汽车
- 运输
适用功能
- 物流运输
- 维护
用例
- 交通监控
- 交通模拟
挑战
丰田希望增加其“Here For You”网站的流量并扩大其受众范围，同时保持成本效益。
关于客户
丰田汽车菲律宾公司 (TMPC) 是丰田汽车公司的子公司，自 1988 年以来一直在菲律宾管理丰田汽车的组装和分销。该品牌旨在为菲律宾人提供安全可靠的交通，并致力于客户服务。
解决方案
Appier帮助丰田有效定义目标受众的人口统计数据，并利用人工智能识别实时兴趣并对关键词进行排名，以实现精准的受众细分。 Appier 应用跨屏定位技术通过 PC 和移动设备在不同的优质网站上投放广告。
运营影响
数量效益
相关案例.
Case Study
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Mercedes-Benz and his partner GAZ chose Siemens to be its maintenance partner at a new engine plant in Yaroslavl, Russia. The new plant offers a capacity to manufacture diesel engines for the Russian market, for locally produced Sprinter Classic. In addition to engines for the local market, the Yaroslavl plant will also produce spare parts. Mercedes-Benz Russia and his partner needed a service partner in order to ensure the operation of these lines in a maintenance partnership arrangement. The challenges included coordinating the entire maintenance management operation, in particular inspections, corrective and predictive maintenance activities, and the optimizing spare parts management. Siemens developed a customized maintenance solution that includes all electronic and mechanical maintenance activities (Integral Plant Maintenance).
Case Study
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Digitize Railway with Deutsche Bahn
To reduce maintenance costs and delay-causing failures for Deutsche Bahn. They need manual measurements by a position measurement system based on custom-made MEMS sensor clusters, which allow autonomous and continuous monitoring with wireless data transmission and long battery. They were looking for data pre-processing solution in the sensor and machine learning algorithms in the cloud so as to detect critical wear.
