Transforming the employee experience at Penske Australia and New Zealand

技术

平台即服务 (PaaS) - 连接平台
应用基础设施与中间件 - 数据交换与集成

适用行业

运输
汽车

适用功能

商业运营
人力资源

服务

系统集成
培训

挑战

Penske Australia and New Zealand faced significant challenges in internal communication due to their dispersed workforce across multiple business units and geographical areas. The company relied heavily on direct managers to relay information, which often led to inconsistencies and delays. Additionally, there was a notable divide between field workers and office employees, with the former often lacking access to laptops and the latter being overwhelmed by constant notifications. This communication gap resulted in employees feeling disengaged and lacking visibility into the company's operations.

关于客户

Penske Australia and New Zealand is a subsidiary of the U.S.-based Penske Corporation, known for its yellow rental trucks. Headquartered in Brisbane, Australia, the company employs 1,000 people across Australia and New Zealand. Penske operates in three main divisions: rental and leasing, heavy-duty trucks, and large-scale engine systems that power various applications, including off-highway vehicles, mine excavators, and naval frigates. The company sought to improve its internal communication to better engage its workforce, which is split between field and office environments.

解决方案

Penske implemented the 'Inside Penske' platform, developed by Firstup, to address their internal communication challenges. The platform was designed to deliver information directly to employees' mobile devices and laptops, ensuring that everyone had access to vital information regardless of their location. After a successful pilot program with 100 users, the platform was rolled out company-wide, achieving a 75% employee adoption rate within the first year. The platform focuses on engaging content related to Penske staff and products, rather than business announcements, and incorporates elements of playfulness and fun to enhance the employee experience. Metrics and insights gathered from the platform help tailor content to employee preferences, ensuring continuous engagement.

运营影响

The 'Inside Penske' platform has significantly improved internal communication by delivering information directly to employees' devices, ensuring timely and consistent updates.
The platform has fostered a sense of community and collaboration among employees, with increased 'banter' and relationship-building across different departments.
The focus on engaging and relevant content has made the platform appealing to employees, contributing to a high adoption rate and overall satisfaction.

数量效益