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Ultra Mobile's Journey to Data Virtualization and Analytics Democratization
技术
- 分析与建模 - 数据即服务
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 电信
适用功能
- 商业运营
- 销售与市场营销
服务
- 数据科学服务
- 系统集成
挑战
Ultra Mobile, a young company in the competitive telco space, captured vast amounts of data that needed to be curated and analyzed to create value. However, the underlying infrastructure didn’t support what the teams needed. The dissemination of information was laborious and clunky. There weren’t enough resources or access to adequate tools to do any kind of reporting or analytics. Analysts spent their time in a vicious cycle of ‘lather, rinse, and repeat’ process with their data. With every change or update, the process was repeated in its entirety — creating bottlenecks, chaos and poor productivity.
关于客户
Founded in 2012, Ultra Mobile (Ultra) is a mobile virtual network operator that provides nationwide wireless prepaid services including calling, texting, data, and international calling at affordable prices. The company operates in the highly competitive telecommunications industry and captures vast amounts of data that needs to be curated and analyzed to create value. However, the company faced challenges with its underlying infrastructure which did not support the needs of the teams. The dissemination of information was laborious and clunky, and there were not enough resources or access to adequate tools to do any kind of reporting or analytics.
解决方案
Ultra Mobile had multiple data sources spread across a wide range of database environments, including MySQL, SQL Server, Excel, and Cloudera Hadoop. They needed a cost-effective and fast time-to-value path to data collaboration and analytics with a solid security and governance promise. With Denodo, Ultra Mobile created a data virtualization layer that federated data from all those disparate data sources across multiple data stores. They were able to institute a level of data governance and ensure consistency across results. By implementing the Looker analytics platform on top of the Denodo platform, Ultra users are able access all of that curated, governed data to develop dashboards and visualizations instantaneously, based on accurate, reliable data, as well as perform deep-dive analytics that were simply not possible before.
运营影响
数量效益
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