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Unlocking eye-opening insights into consumer opinions with cutting-edge analytics
技术
- 分析与建模 - 大数据分析
- 分析与建模 - 预测分析
适用行业
- 汽车
适用功能
- 销售与市场营销
- 商业运营
用例
- 质量预测分析
服务
- 数据科学服务
挑战
汽车制造商和汽车保险公司渴望了解他们在市场上的形象，以便他们能够发挥优势并克服弱点，从而更有效地销售产品和服务。然而，获得对客户意见的客观见解可能既困难又昂贵。欧洲最大的汽车爱好者在线社区 MOTOR-TALK 拥有来自广泛汽车客户的大量客观意见。然而，挑战在于将在线社区生成的大量非结构化数据转化为有价值的知识。
关于客户
MOTOR-TALK 是欧洲最大的汽车爱好者在线社区。该平台拥有超过 260 万注册用户，论坛上有 4500 万条帖子。每月有 490 万人访问该平台，每天发布约 10,000 条新帖子。在线讨论论坛是各类汽车客户（包括普通用户、汽车爱好者、寻求技术问题帮助的人以及想要购买汽车的人）客观意见的宝库。
解决方案
MOTOR-TALK 部署了 IBM SPSS Modeler Premium 和 IBM SPSS Statistics 分析软件。通过这些解决方案，MOTOR-TALK 的分析师可以轻松应用复杂的分析技术，将在线社区生成的大量非结构化数据转化为有价值的知识。该软件考虑到了复杂的语言概念，可以理解双重含义、讽刺甚至表情符号，以揭示社区成员的真实感受。该软件还可以识别不同主题之间的关系，随着时间的推移，MOTOR-TALK 已对其进行了调整，以识别越来越多特定于汽车行业的术语和首字母缩略词。
运营影响
数量效益
相关案例.
Case Study
Integral Plant Maintenance
Mercedes-Benz and his partner GAZ chose Siemens to be its maintenance partner at a new engine plant in Yaroslavl, Russia. The new plant offers a capacity to manufacture diesel engines for the Russian market, for locally produced Sprinter Classic. In addition to engines for the local market, the Yaroslavl plant will also produce spare parts. Mercedes-Benz Russia and his partner needed a service partner in order to ensure the operation of these lines in a maintenance partnership arrangement. The challenges included coordinating the entire maintenance management operation, in particular inspections, corrective and predictive maintenance activities, and the optimizing spare parts management. Siemens developed a customized maintenance solution that includes all electronic and mechanical maintenance activities (Integral Plant Maintenance).
Case Study
Monitoring of Pressure Pumps in Automotive Industry
A large German/American producer of auto parts uses high-pressure pumps to deburr machined parts as a part of its production and quality check process. They decided to monitor these pumps to make sure they work properly and that they can see any indications leading to a potential failure before it affects their process.
