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Iris > 实例探究 > 释放潜力：三星基于帐户的定制 B2B 体验

Unlocking Potential Through Customization: Samsung Knox's Targeted Approach

适用行业

教育
电信

适用功能

销售与市场营销

挑战

三星希望提高人们对诺克斯在其关键垂直领域（媒体出版商、教育、一线和电信）多功能性的认识。

关于客户

三星

解决方案

设计了高度针对性和定制的基于帐户的 B2B 体验 (ABX) 计划，活动资产完全针对五个最大的目标帐户进行定制。与内容联合组织和 ABM 提供商的合作确保了高质量的销售线索。与电话营销机构合作减轻了三星销售团队的潜在客户资格负担。

运营影响

The targeted and customized approach adopted by Samsung Knox resulted in significant operational results. The collaboration with state-of-the-art content syndication and ABM providers globally, along with the partnership with a top-tier global telemarketing agency, effectively took the burden of lead qualification off the Samsung sales teams. This allowed them to focus on the hottest leads only, improving their efficiency and productivity. Furthermore, the success of the pilot campaign in one key vertical and market has paved the way for its replication in four additional core markets, with more regions and verticals to come. This strategic approach has not only raised awareness about Knox's versatility within key verticals but also positioned Samsung as a proactive and innovative player in the market.

数量效益

Enabled 15 sales conversations with Director+ level decision makers of the UK’s largest publishing houses.
7 out of 9 of the UK’s largest publishing groups and 5 out of 10 of the UK’s biggest news titles led into sales talks with Samsung.
Generated over 150 MQLs of senior decision makers in the UK's largest publishers.

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