Vecs Gardenia: Leveraging AI to Boost Revenue Growth and Understand Onsite Behavior

技术

网络安全和隐私 - 身份认证管理
网络安全和隐私 - 入侵检测

适用行业

电子商务
电信

适用功能

采购
销售与市场营销

用例

行为与情绪追踪
牲畜监测

服务

云规划/设计/实施服务
测试与认证

挑战

随着护肤品市场的竞争变得越来越激烈，Vecs Gardenia 希望通过识别犹豫不决的购物者并提供有针对性的优惠券来最大限度地提高收入和转化率。

关于客户

Vecs Gardenia是台湾知名护肤品牌，利用天然植物萃取物开发适合不同肤质的护肤品。该品牌旨在提供价格实惠的护肤解决方案，不含化学添加剂、酒精或人造香料。

解决方案

Vecs Gardenia 利用 Appier 的 AiDeal 转化优化云，该云使用 AI 分析 400 多种数字肢体语言属性，以识别犹豫的购物者。然后，系统会在适当的时候触发包含折扣代码或其他激励措施的弹出窗口，以鼓励购物者结账。 AiDeal还分析了犹豫购物者的特征和标准，根据不同的现场行为制定营销措施。

运营影响

The use of AiDeal has transformed Vecs Gardenia's approach to identifying and targeting hesitant shoppers. The AI-powered solution has not only improved the brand's ability to deliver coupons effectively but also provided valuable insights into the behavior of hesitant shoppers. This has enabled Vecs Gardenia to tailor its marketing strategies based on different onsite behaviors, leading to a significant increase in onsite conversions and revenue. Furthermore, the brand has been able to conduct A/B testing to compare hesitant shopper behaviors, leading to a substantial growth in the complete checkout rate. Looking ahead, Vecs Gardenia plans to expand its use of AiDeal to offer more flexible and personalized dynamic coupons and incentives.

数量效益