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Vedantu Boosts Customer Engagement and Delivery Rates with IoT
技术
- 网络安全和隐私 - 入侵检测
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 设备与机械
- 运输
适用功能
- 物流运输
用例
- 行为与情绪追踪
- 牲畜监测
挑战
印度领先的在线辅导平台 Vedantu 由于中国 OEM 厂商的主导地位，在向客户提供正确的信息方面面临着重大挑战。这些 OEM（包括小米、联想、Oppo、华为等）限制后台进程，切断设备与 Firebase 云消息传递 (FCM) 或跨平台消息传递的连接。这种情况影响了 Vedantu 的参与策略，因为他们的大多数学生群都使用这些 OEM 的智能手机，因此很难联系到他们并重新与他们互动。此外，Vedantu 的目标是向用户提供相关的研究内容，这需要理解和预测用户行为。
关于客户
Vedantu 是印度领先的在线辅导平台，拥有超过 500 名教师和 40,000 多名学生，遍布 30 多个国家的 1,000 多个城市。该平台提供直播在线课程，适合 6 年级至 12 年级的学生，并为有抱负的学生准备国家最具竞争力的考试。 Vedantu 的主要目标包括通过最大限度地扩大覆盖范围来增加现场课程的出席率，通过推荐正确的学习材料来提高参与度，以及通过提供最新信息来提高保留率。
解决方案
Vedantu 求助于 MoEngage 的 Push Amplification，通过跨入职旅程不同级别的相关消息传递来最大限度地扩大影响范围。这一功能使 Vedantu 能够绕过中国 OEM 厂商施加的限制，将学生群体扩大到 12%，并提高了 LIVE 课程的出勤率。此外，Vedantu 使用 MoEngage 的 AI 引擎 Sherpa 来提高其活动参与度。夏尔巴人会在正确的时间自动预测并发送正确的信息，从而提高活动绩效。 Vedantu 还使用 MoEngage 提供的行为分析来预测用户行为并相应地对用户进行细分。这种基于对用户过去行为分析的灵活细分有助于确定参与度并相应调整策略，从而更好地保留高价值内容。
运营影响
数量效益
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