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Veritone's Game-Changing Advertising Insights through Alteryx & AI
技术
- 分析与建模 - 机器人过程自动化 (RPA)
- 网络与连接 - 射频识别
适用行业
- 建筑物
- 电信
适用功能
- 销售与市场营销
用例
- 楼宇自动化与控制
- 时间敏感网络
服务
- 系统集成
挑战
Veritone 是一家人工智能技术公司，需要自动化和简化其分析流程，以便为客户提供增强的分析和报告。他们还希望开展一项提升研究来展示广播广告的有效性。
关于客户
Veritone 是一家人工智能技术公司，提供工具和 SaaS 产品来帮助电视台和广播电台证明其客户的广告归属。他们还拥有一家提供全方位服务的广告公司，专门为知名品牌制作本土和传统广告。
解决方案
Veritone 实施了 Alteryx 分析流程自动化平台，以自动化其数据准备和管理流程。他们使用 Alteryx 的可视化功能、数据混合功能和宏来标准化程序并自动分析 250 个广播活动。 Alteryx 还允许他们将音频和视频文件中的非结构化数据转换为可用的结构化数据。
运营影响
数量效益
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