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Viu Enhances User Engagement with AI-Driven Video Recommendations
技术
- 分析与建模 - 实时分析
- 传感器 - 相机/视频系统
适用行业
- 设备与机械
- 运输
适用功能
- 物流运输
用例
- 最后一英里交付
- 泄漏与洪水监测
挑战
Viu 是新兴市场领先的顶级视频服务提供商，在通过智能视频推荐吸引更多应用用户、提高视频观看率和减少应用用户流失方面面临着挑战。 Viu 的应用程序拥有超过 1000 万用户，因此一直在努力提高移动应用程序用户的参与度并减少用户流失。他们还旨在提高特定中国 OEM 设备上的推送通知发送率。主要挑战是提供与用户行为和观看历史相关的视频推荐，并克服中国设备上的推送交付问题以覆盖更多用户。
关于客户
Viu 是印度、印度尼西亚、埃及、阿联酋、马来西亚和沙特阿拉伯等新兴市场领先的顶级视频服务提供商。 Viu 应用程序拥有超过 1000 万用户，是从热门电视剧到电影等各种流媒体内容的首选来源。该公司正在寻找一个营销自动化平台，通过智能视频推荐吸引更多应用用户、提高视频观看率并减少应用用户流失。他们还旨在提高特定中国 OEM 设备上的推送通知发送率。
解决方案
Viu 与 MoEngage 合作克服应用程序参与障碍。 MoEngage 确定了可以帮助 Viu 的关键领域，其中包括使用 MoEngage 动态内容推荐（一种与用户行为和观看历史记录相关的人工智能驱动的视频推荐系统）提供视频推荐。为了提高参与度，人工智能被用来优化消息内容和传递时间，确保目标用户获得更高的转化率。为了增加推送通知的覆盖范围，MoEngage Push Amplification 用于克服中国设备上的推送传递问题。这是 Google 推送服务的后备方案，并提高了整体交付能力。 Viu 还使用 MoEngage Dynamic Product Messaging（一种智能产品和内容推荐引擎）来个性化推送通知。 Sherpa 人工智能平台使 Viu 能够试验消息变体，分析性能最佳的变体，并自动增加性能更好的变体的交付，从而最大限度地提高活动参与度。
运营影响
数量效益
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