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Zapier > 实例探究 > 使用 Zapier 实现工作流程自动化:Vocal 如何提高效率
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Vocal's Triple Productivity Boost with Zapier Automation

技术
  • 分析与建模 - 大数据分析
  • 平台即服务 (PaaS) - 应用开发平台
适用功能
  • 销售与市场营销
用例
  • 时间敏感网络
挑战
Vocal 在对内容创作者提交的故事进行分类并向创作者发送有针对性的培育活动方面面临着挑战。
关于客户
Vocal 是一个将创作者与讲故事工具和参与社区联系起来的发布平台。他们拥有超过 120 万创作者和 1100 万每月读者。
解决方案
Vocal 使用 Zapier 自动执行更新故事状态和通知审核团队提交故事的繁琐任务。他们还自动化了更新有针对性的营销活动的潜在客户数据的过程。
运营影响
  • By automating their workflows with Zapier, Vocal was able to significantly increase their productivity, effectively doing three times the work in less time. The automation of the story submission process not only reduced the time between submission and publication but also ensured immediate action by the moderation team. The automation of targeted nurture campaigns allowed the Business Intelligence team to send the right content at the right time, enhancing the experience for their creators. The success of these solutions has led to a culture shift within the company, with the team now looking to Zapier as a potential solution when faced with obstacles.

数量效益
  • Automated over 1 million tasks each month with Zapier

  • Streamlined the story submission process, reducing the time between submission and publication

  • Sent out over 20+ variations of behavioral and action-based emails for targeted marketing campaigns

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