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Infobip > 实例探究 > Vodafone Fiji：利用 Anam Protect SMS 防火墙解决方案实现 A2P SMS 流量货币化

Vodafone Fiji: Monetizing A2P SMS and Increasing Revenue with Anam Protect SMS Firewall Solution

技术

网络安全和隐私 - 身份认证管理
网络与连接 - 路由器和网桥

适用行业

国家安全与国防
电信

用例

交通监控
交通模拟

挑战

作为斐济领先的电信运营商，沃达丰的短信和A2P消息服务面临着利润损失、难以区分真实和恶意流量、缺乏识别和阻止灰色路由的技术以及客户投诉增加等挑战。

关于客户

沃达丰是斐济领先的电信提供商，拥有 85% 的市场份额。他们为超过 860,000 名用户提供服务，并在其他太平洋岛屿市场开展业务。

解决方案

沃达丰与 Anam Protect 合作实施 SMS 防火墙解决方案，该解决方案可以将流量货币化、消除灰色路由、检测和过滤欺诈流量、管理真实流量并实现持续的 A2P SMS 收入增长。

运营影响

With the implementation of the Anam Protect firewall solution, Vodafone was able to achieve substantial results. The solution not only helped in increasing the traffic revenue and monetizing monthly SMS traffic but also significantly reduced customer complaints. The solution effectively blocked fraudulent traffic and ensured the delivery of secure messages, thereby enhancing the overall user experience. It also helped Vodafone in managing and monetizing all A2P SMS traffic, detecting grey routes, and preventing spamming content. This led to exceptional and effective A2P SMS monetization and an enhanced user experience for Vodafone’s customers.

数量效益

Increased traffic revenue 29x higher than before using the solution
Monetized monthly SMS traffic by 23x higher
Significant reduction in Customer complaints

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