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Dynatrace > 实例探究 > 推动快速增长和竞争优势:XXXLutz 的无缝全渠道体验之旅
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XXXLutz: Driving Rapid Growth and Competitive Advantage with Seamless Omnichannel Journeys

技术
  • 网络安全和隐私 - 身份认证管理
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 建筑与基础设施
  • 零售
适用功能
  • 采购
用例
  • 施工管理
  • 零售店自动化
挑战
欧洲第二大家具零售商 XXXLutz 由于复杂的分布式技术生态系统而在提供无缝全渠道体验方面面临挑战。整个组织中的孤岛使得很难确定客户旅程中问题的根本原因,从而影响转化和客户忠诚度。
关于客户
XXXLutz 是欧洲第二大家具零售商,拥有 370 多家商店,收入约 53.4 亿欧元。该公司的数字分支机构发展迅速,并与实体店一起成为重要的收入贡献者。 XXXLutz 专注于通过品牌收购实现快速扩张。
解决方案
XXXLutz 实施了 Dynatrace,这是一种在整个技术堆栈中提供可观察性的解决方案。 Dynatrace 将监测数据整合到单一视图中,无需手动数据拼接。它提供了客户旅程和互连系统的端到端可见性,从而能够立即识别问题的根本原因。
运营影响
  • The implementation of Dynatrace has led to significant operational improvements for XXXLutz. The platform has enabled faster transactions by providing an overview of the problems that impact customers during the order process. It has also improved collaboration by breaking down silos between internal departments and third-party software providers, providing a holistic source of data-driven truth. This has reduced complexity and driven faster, data-driven decision making and innovation. Furthermore, Dynatrace’s automation and AIOps capabilities have enhanced customer experiences by enabling teams to instantly identify the root-cause of an issue, and proactively optimize services before customers are impacted. This has led to better conversions and higher customer loyalty.
数量效益
  • Checkout time reduced from ten seconds to three, improving conversions
  • Faster, more informed decisions due to consolidated monitoring data
  • Increased customer satisfaction and loyalty due to faster issue resolution

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