How Sirqul’s IoT Platform is Crafting Carrefour’s New In-Store Experiences
- Analytics & Modeling - Machine Learning
- Analytics & Modeling - Real Time Analytics
- Networks & Connectivity - Bluetooth
- Networks & Connectivity - WiFi
- Business Operation
- Behavior & Emotion Tracking
Carrefour Taiwan’s goal is to be completely digital by end of 2018. Out-dated manual methods for analysis and assumptions limited Carrefour’s ability to change the customer experience and were void of real-time decision-making capabilities. Rather than relying solely on sales data, assumptions, and disparate systems, Carrefour Taiwan’s CEO led an initiative to find a connected IoT solution that could give the team the ability to make real-time changes and more informed decisions. Prior to implementing, Carrefour struggled to address their conversion rates and did not have the proper insights into the customer decision-making process nor how to make an immediate impact without losing customer confidence.
Today with new digital technologies, retailers can now develop and deploy in-store analytics to gather a deeper understanding of customer behaviors and optimize in real-time to improve store efficiencies and customer experiences. Carrefour Taiwan partnered in a cooperative effort with Sirqul on a smart retail implementation to transform into a more immersive, connected experience for both customers and staff. New experiences were enabled and centered around discovering the customer journey and leveraging devices with artificial intelligence and machine learning algorithms to alter in-store experiences in real-time. Measuring behavior in the physical world and acting on this data enables retailers to make an impact on the customer journey and experience a sales lift. This new digital technology called Edysen, enables retailers to track shopper behavior (without an app) on an aggregate and anonymous level in order to get a better understanding on how to attract, engage, and retain customers. Sirqul’s patented Edysen devices blend into the environment and detect WiFi and BTLE pings from phones. The data captured is specific to the device and is non-personally identifiable. The technology then extracts data and in real-time to kick-off an event or series of events including triggers, alerts, automation, promotions, alter digital signage, and more.