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Yellow Pages Uses WebFOCUS to Demonstrate ROI to Advertisers
技术
- 分析与建模 - 大数据分析
- 应用基础设施与中间件 - 数据交换与集成
适用行业
- 电信
适用功能
- 销售与市场营销
服务
- 云规划/设计/实施服务
- 数据科学服务
挑战
Yellow Pages, a leading media and marketing solutions company in Canada, was faced with the challenge of harnessing big data to provide advertisers with a simple, intuitive way to access and analyze information about their digital marketing campaigns. The company had to manage more than 20 TB and 52 billion rows of data. The goal was to create a scalable, high-performance, customer-facing application that allows advertisers to perform deep analysis of results.
关于客户
Yellow Pages is a digital media and marketing solutions company that serves about 260,000 small and medium-sized enterprises across Canada. The company has transitioned from a print media company to one that offers a full spectrum of digital marketing solutions and services for businesses. The organization’s Customer and Advertiser Analytics group provides advertisers that run ads via the company’s web and mobile properties with information they need to measure return on their advertising dollars and track the success of their campaigns.
解决方案
Yellow Pages chose the WebFOCUS business intelligence (BI) and analytics platform from Information Builders to support an application called YP Analytics. YP customers use this user-friendly dashboard to track interactions and measure key performance indicators focused on ROI and revenue. These analyses involve massive amounts of information and WebFOCUS integrates with Infobright’s analytic columnar database platform to accelerate query response times. Information from Hadoop is migrated to the analytic database platform, where it is compressed to an average ratio of 35:1. Yellow Pages uses Hadoop to cluster the entire table every day to ensure fast response times.
运营影响
数量效益
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