Aptivio

BNP PARIBAS Asset Management, the investment management arm of BNP PARIBAS, recognized the need to enhance their digital presence in response to evolving client expectations, regulatory changes, and increasing competition. Their clients demanded solutions tailored to their specific needs, which were responsive, insightful, responsible, and transparent. BNP PARIBAS aimed to improve client experience, increase operational efficiency, and develop new services by better utilizing data. To achieve these goals, they identified three critical capabilities: Natural Language Processing, Behavioral Trend Analysis, and Data Velocity. However, the challenge lay in integrating these capabilities into their existing systems and processes.

Capgemini, a global leader in consulting, technology services, and digital transformation, was seeking to accelerate its sales in a competitive market. The company needed an AI Sales solution that could be deployed globally across their 39 product lines and 122 offerings. The solution was required to detect and prioritize hidden revenue opportunities, increase user adoption, and lower the cost of sales. The challenge was to find a product that could meet all these requirements, and Capgemini was considering three options: building a custom sales intelligence tool and sourcing the data themselves, patching together the current best-of-breed sales enablement tools from well-known vendors, or finding a single vendor that could satisfy all requirements with an easy-to-setup and use UI.

Coherent, a company offering business software development services, was looking to expand into new industries. Their services, which transform Excel data into code, are widely applicable across various sectors. However, the challenge was to identify and quantify the conversion potential of opportunities in these new markets. They needed a tool that could provide insights into these industries and opportunities, and enable them to address these opportunities with contextual messaging. The company also required a solution that could unify their sales and marketing data.