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Aptivio > Case Studies > Coherent's Expansion into New Industries with Aptivio's AI Growth Engine

Coherent's Expansion into New Industries with Aptivio's AI Growth Engine

Applicable Functions

Product Research & Development
Sales & Marketing

Use Cases

Leasing Finance Automation
Material Handling Automation

The Challenge

Coherent, a company offering business software development services, was looking to expand into new industries. Their services, which transform Excel data into code, are widely applicable across various sectors. However, the challenge was to identify and quantify the conversion potential of opportunities in these new markets. They needed a tool that could provide insights into these industries and opportunities, and enable them to address these opportunities with contextual messaging. The company also required a solution that could unify their sales and marketing data.

About The Customer

Coherent is a company that offers crucial business software development services. They specialize in transforming Excel data into code, thereby simplifying software development and establishing cohesion between business systems, data platforms, and external partners. Their technology services are widely applicable, providing them with the opportunity for growth across a plethora of industries. Coherent was seeking to expand into these industries and required a tool that could help them identify and address opportunities with contextual messaging.

The Solution

Coherent identified Aptivio as the ideal solution for their expansion needs. Aptivio's technology empowered Coherent to reveal industries and opportunities in the market for their services. It provided three critical capabilities for expansion: behavioral trend analysis, contact discovery, and marketing automation. These capabilities were facilitated via accurate buyer intent analysis, marketing automation, and dedicated customer support features of Aptivio. Coherent incorporated Aptivio to take an agile approach to expand quickly with the new revenue AI growth engine.

Operational Impact

By incorporating Aptivio's AI growth engine, Coherent was able to take an agile approach to their expansion. The behavioral trend analysis, contact discovery, and marketing automation capabilities provided by Aptivio allowed Coherent to identify and address opportunities in new markets effectively. The accurate buyer intent analysis feature helped them understand the potential of these opportunities better. The dedicated customer support ensured smooth operation and utilization of these features. As a result, Coherent was able to send out a large number of email marketing messages, analyze a significant number of prospects, and close several new deals.

Quantitative Benefit

10,000 email marketing messages sent
240 prospects analyzed
10 new deals closed

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