BNP PARIBAS Asset Management, the investment management arm of BNP PARIBAS, recognized the need to enhance their digital presence in response to evolving client expectations, regulatory changes, and increasing competition. Their clients demanded solutions tailored to their specific needs, which were responsive, insightful, responsible, and transparent. BNP PARIBAS aimed to improve client experience, increase operational efficiency, and develop new services by better utilizing data. To achieve these goals, they identified three critical capabilities: Natural Language Processing, Behavioral Trend Analysis, and Data Velocity. However, the challenge lay in integrating these capabilities into their existing systems and processes.

Capgemini, a global leader in consulting, technology services, and digital transformation, was seeking to accelerate its sales in a competitive market. The company needed an AI Sales solution that could be deployed globally across their 39 product lines and 122 offerings. The solution was required to detect and prioritize hidden revenue opportunities, increase user adoption, and lower the cost of sales. The challenge was to find a product that could meet all these requirements, and Capgemini was considering three options: building a custom sales intelligence tool and sourcing the data themselves, patching together the current best-of-breed sales enablement tools from well-known vendors, or finding a single vendor that could satisfy all requirements with an easy-to-setup and use UI.

Coherent, a company offering business software development services, was looking to expand into new industries. Their services, which transform Excel data into code, are widely applicable across various sectors. However, the challenge was to identify and quantify the conversion potential of opportunities in these new markets. They needed a tool that could provide insights into these industries and opportunities, and enable them to address these opportunities with contextual messaging. The company also required a solution that could unify their sales and marketing data.

CREALOGIX, a global leader in digital banking technology, was facing challenges in executing their Go-To-Market (G2M) strategy in emerging markets, specifically in Australia, New Zealand, and the Pacific Islands. The company was struggling with lead generation efficiency and effectiveness, establishing connections with relevant buyers, resolving contact issues, and discovering targeted opportunities for early contact with prospects. Their G2M strategy was aimed at various segments including retail, SME, and medium-corporate banking and wealth management firms. The main challenge was to develop the market, build brand relationships and presence, establish partner relationships, and identify potential opportunities.

MarketJoy, a lead development company, was facing a significant challenge. Their traditional lead generation methods were no longer yielding the desired results, leading to a decrease in performance levels for their clients. This situation resulted in lower contract renewal rates, missed lead guarantee Service Level Agreements (SLAs) with their clients, and a drop in company revenue. In a highly competitive market saturated with traditional lead generation providers, MarketJoy realized they needed to reassess their approach to delivering solutions and producing sales-qualified leads for their clients.

Michelin, a renowned tire manufacturer, ventured into the medical technology industry with a new product, AirProne, an air cushion for patients suffering from respiratory distress. However, the company faced significant challenges due to the maturity of the medical technology industry. The primary issues were improving lead generation efficiency, targeting the right marketing audience, and developing a comprehensive understanding of the market. The critical point in the lifecycle of any product is its market release and sales growth. Michelin needed a solution that could provide a clear path to success for market research, testing, release, and sales growth.