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Aptivio > Case Studies > Aptivio's Role in Enhancing CREALOGIX's Go-To-Market Strategy in Emerging Markets
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Aptivio's Role in Enhancing CREALOGIX's Go-To-Market Strategy in Emerging Markets

Technology Category
  • Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
  • Finance & Insurance
  • Retail
Applicable Functions
  • Sales & Marketing
Use Cases
  • Inventory Management
The Challenge

CREALOGIX, a global leader in digital banking technology, was facing challenges in executing their Go-To-Market (G2M) strategy in emerging markets, specifically in Australia, New Zealand, and the Pacific Islands. The company was struggling with lead generation efficiency and effectiveness, establishing connections with relevant buyers, resolving contact issues, and discovering targeted opportunities for early contact with prospects. Their G2M strategy was aimed at various segments including retail, SME, and medium-corporate banking and wealth management firms. The main challenge was to develop the market, build brand relationships and presence, establish partner relationships, and identify potential opportunities.

About The Customer

CREALOGIX is a Swiss Fintech 100 company and a publicly-listed global leader in digital banking technology. With 25 years of experience, the company provides innovative front-end solutions that enable banking and wealth management firms to enhance their digital customer relationships and revenues. CREALOGIX has been targeting the Australia, New Zealand, and Pacific Island markets, focusing on market development, brand relationships, building a brand presence, partner relationships, and identifying potential opportunities. Their G2M strategy is being executed across various segments including retail, SME, and medium-corporate banking and wealth management firms.

The Solution

To overcome these challenges, CREALOGIX turned to Aptivio, an all-in-one buyer intent AI platform. Aptivio was identified as the ideal solution to assist CREALOGIX with their G2M strategy execution. The solution involved a custom platform configuration and data integration, which enabled the identification of potential buyers, understanding their intent, and resolving contact issues accurately. Aptivio's AI-powered platform was deployed in CREALOGIX's G2M execution, providing instant time-to-value. The platform's capabilities allowed CREALOGIX to discover hidden opportunities based on geographic location and targeted activity areas, and execute tailored outreach by prospect buying stage.

Operational Impact

  • The deployment of Aptivio's AI-powered platform in CREALOGIX's G2M execution resulted in significant operational improvements. The platform's capabilities allowed CREALOGIX to efficiently and effectively generate leads, connect with relevant buyers, and resolve contact issues. Furthermore, it enabled the company to discover targeted opportunities for early contact with prospects. The custom platform configuration and data integration provided by Aptivio allowed CREALOGIX to tailor their outreach based on the prospect's buying stage. This resulted in a more efficient and effective G2M strategy execution, enhancing CREALOGIX's market development, brand relationships, and presence in the targeted markets.

Quantitative Benefit

  • <30% conversion rate from campaign impressions to engagement

  • 1.5k pre-qualified opportunities detected

  • Discovery of hidden opportunities based on geographic location and targeted activity areas

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