Cloudbeds, a rapidly growing hospitality management software company, was facing significant challenges in creating and integrating documentation. The company's VP of Customer Success & Services, Colin Slade, and his team were struggling with the speed and quantity of content they could produce using their existing tools, Google Docs and Word Docs. The team was tasked with documenting a large amount of material, both internal and external, and found it particularly challenging to integrate screenshots into their documentation. The need for a more efficient and effective solution for their document generation issues was evident. They required a tool that would allow them to create content and documentation quickly, easily, and with integrated screenshots.

connectFirst, a Canadian credit union, was preparing for a significant expansion by merging four credit unions. This expansion aimed to deliver a consistent member service experience across 40+ branches in Alberta. However, this meant that connectFirst needed to standardize policies and procedures accessible to all of their 740 employees. The challenge was to harmonize documents scattered across four divisions, each with its own banking system and processes. Furthermore, these divisions had been documenting policies and procedures using different tools, including OneNote, SharePoint, and Word docs, which made it difficult to edit documents and find necessary articles. With the expansion, they needed each of their 40+ branches to have access to up-to-date information.

Broxap, a British manufacturer and supplier of high-specification street furniture and outdoor equipment, was facing a significant challenge in managing its vast archive of images and digital assets. These assets were stored in a restricted access library, which was only accessible to the graphics team. Over time, as employees with knowledge of this system left the company, it became increasingly difficult for the remaining team members to locate specific images and files. This was due to the complex structure of folders and subfolders in the library. Furthermore, as part of their digital transformation strategy, Broxap was keen on enhancing its website and e-commerce offerings. This required a more efficient and accessible system for managing their digital assets, which would fit in with their existing tech stack, including Magento.

Cottar’s Safaris, located at the edge of Kenya’s famous Masai Mara National Reserve, offers unique and sustainable safari experiences. To promote their services, they rely heavily on photographs and videos that depict the unique atmosphere of their safaris. Over the years, Cottar’s has amassed a substantial library of images and videos, which are essential for travel agents to paint a vivid picture of the safari experience. Initially, the company used Dropbox to share this content with external partners. However, as the requests for images and videos became more frequent, this method became unsustainable. The challenge was to modernize their growing content library and make it more accessible to travel agents and other partners.

Ferronordic, a global service and sales company specializing in construction equipment and trucks, faced a significant challenge in managing its digital assets. With operations spread across Germany, Kazakhstan, and Russia, the company's marketing efforts involved multichannel marketing, social media events, and targeted email campaigns. These activities generated a vast amount of content, including customer testimonials and 'job stories' that needed to be stored for review and future production. However, the company's approach to asset management was inefficient and disorganized. Assets were difficult to locate and were not being utilized to their full potential. The lack of a centralized system to organize and view content resulted in a significant portion of costly images going unused. The company needed a solution to consolidate and organize its growing library of assets, with features such as link sharing, the ability to upload and tag large numbers of assets, and support for multiple users in multiple languages.

Fractal Design, a leading manufacturer of premium PC hardware, was facing a significant challenge in managing and controlling the distribution of digital assets related to product launches. The company works with a global network of distributors and resellers to launch its innovative products. However, ensuring these partners received the necessary assets to create quality product listings for their online stores was proving difficult. Initially, Fractal Design relied on Dropbox to share assets, but this method lacked the control and visibility they needed. The company then attempted to implement a digital asset management (DAM) platform, but this first attempt was disappointing and did not meet their specific needs.

Fy!, a fast-growing startup that collaborates with artists and designers to build a unique homeware and art marketplace, was facing a significant challenge in managing their extensive library of inspirational photos. As a content production facility for their network of independent artists and suppliers, Fy! was dealing with hundreds, if not thousands, of content creators who were providing photos and videos for the products they sell. These images were crucial for promotion, social media presence, and the e-commerce site. However, their existing system of saving media to Google Drive was proving inadequate. The files were organized, but only a few people knew where they were, and Fy! was rapidly outgrowing a system that relied on one or two gatekeepers. They needed a solution that could efficiently store, search, and share their expanding library of images and videos.

Giant Bicycles UK, the world's largest bicycle manufacturer, was facing a challenge in delivering key assets to over 300 retail partners efficiently. The small marketing team was struggling to automate the process, which would allow retailers to easily browse and download approved brand content. The goal was to create a simple workflow for retailers to access important imagery and product information, thereby making it easier for them to work with Giant Bicycles UK. The company had an extensive retailer list, and ensuring everyone was aligned with products and branding was a significant challenge. The team was relying on Google Drive for digital asset storage, but they needed a better way to maintain consistency for their brand while providing easy access for retailers.

Heinen’s Grocery Store, a family-owned grocer in the Midwest, was facing a significant challenge in managing their content creation process. With over 20 stores in different cities, the marketing team had to create multiple versions of assets for weekly promotions, resulting in a vast amount of content that needed to be found and shared efficiently. The marketing team was responsible for all materials showcasing products in-store and online, and they contracted external designers to create the artwork. However, the team faced disruptions in their workflows due to an unorganized system of storing and sharing graphics, imagery, and videos. If a team member needed a specific graphic that they didn’t commission, it was difficult to locate it, leading to productivity barriers.

iAM Learning, a UK-based e-learning content provider, was experiencing rapid growth, serving five times as many customers as they did a few years ago. Their unique approach to e-learning, which involves character-driven storytelling and high-quality animations, led to an increasing demand for their services. However, the company faced challenges in managing and sharing their rapidly growing collection of digital content. Initially, they managed their content manually using tools like Dropbox, which was manageable with a small team. However, as the business scaled, more people, including customers and partners, needed to access the same content, necessitating a more efficient management system. Additionally, iAM Learning wanted to deliver finished e-learning content to customers in a more polished package, enhancing the user experience.

Journey Beyond, Australia's largest experiential tourism business, faced a significant challenge in managing content for its thirteen distinct tourism brands. The company relied heavily on digital content, including photographs and videos, to showcase its unique experiences to customers. However, managing this content was a daunting task due to the distinct look, feel, and audience of each brand. The design team, which included in-house creatives, remote designers, and agency support, needed a comprehensive tool to manage the vast array of digital assets. The goal was to scale content production without overburdening the small creative team and to ensure that the right content reached the right people at the right time.

Kevin Barry Art Advisory (KBAA), a renowned art advisory firm, was facing challenges in managing its vast collection of first- and third-party artwork. The firm's art advisors needed an efficient way to search their collections to deliver unique art experiences to their clients. However, the content was bottlenecked at various levels across the organization, leading to a 'game of telephone' where one person would direct another to a different person to locate a specific piece of art. This process was not only time-consuming but also lacked intuitiveness and required a lot of investigative digging. The teams also needed a centralized place to find project photos of previous art installations, up-to-date logos, client presentations, and style guidelines. The challenge was to implement a digital asset management system that was simple to use, easy to train new users on, and could function as an 'internal Pinterest' for navigating in-house and third-party artwork.

Lalique, a world-renowned luxury brand, faced the challenge of managing its assets consistently across its global subsidiaries and departments. The company operates in different countries, utilizing several ERPs and information systems across its offices in North America, Europe, and Asia. The digital team in Switzerland identified an opportunity to handle product and brand assets more efficiently by implementing a digital asset management (DAM) platform. After a successful trial period with the perfume department, Lalique decided to expand the use case to other areas of the business. However, the team was unsure if they had the right DAM solution in place for the task. They needed an alternative DAM solution that would be easier to implement across multiple departments and provide more flexibility for the users.

Logitrans, a leading manufacturer of internal lifting equipment, faced a significant challenge in marketing its products and supporting the sales process. The company provides customized solutions to its customers, which are marketed through a network of dealers worldwide. However, these dealers were often unaware of the availability of new products due to the lack of a centralized system for managing digital assets. Marketing and sales teams struggled to locate and share information about products with potential customers. The problem was further complicated by the fact that each branch office had its own content system and archives, with content stored on local drives or multiple cloud storage accounts. This resulted in no single source of truth for the organization. Additionally, the lack of structure in uploading and categorizing assets, coupled with the multilingual nature of the content, made searching for specific assets difficult.

Maserati MSG Racing, a Monaco-based team and one of the founding teams of the Formula E racing series, was facing challenges in managing and organizing their digital assets. The team needed a way to consolidate and organize digital assets to quickly locate media for promotional purposes and share content with trusted partners. The hectic Formula E race schedule often features back-to-back races in different parts of the world, requiring their website and social media content to be constantly updated in real-time. The marketing department was receiving daily requests for digital assets from partners and media, necessitating a system to keep them organized and allow quick and easy access to time-sensitive content. Without a central library where partners could search for assets, the team had difficulty fulfilling content requests quickly. This often led to miscommunication and delays.

Mathnasium, a math learning service provider with over 900 franchise locations in North America, was facing a significant challenge in managing its marketing materials. The company had outgrown its in-house digital asset management system, leading to a disorganized distribution of marketing assets across shared drives, Dropboxes, and other platforms. The company needed a robust system that could not only house and organize all its marketing collateral but also be user-friendly for its franchisees. The challenge was to find a solution that could accommodate the level of customization Mathnasium required without being too complex for franchisees to adopt.

MIB Agents, a non-profit organization dedicated to supporting patients, families, researchers, and clinicians dealing with osteosarcoma, faced a significant challenge in managing their digital content. The organization heavily relies on imagery and video content to convey their mission and work. However, the content management was centralized with the founder, Ann Graham, being the only person who knew where and how to access the content. This created a bottleneck within the team, as no one else could pinpoint when photos were taken or how to access them. The challenge was exacerbated by the fact that the team, including over 200 volunteers, were all working remotely. The organization needed a Digital Asset Management (DAM) system to eliminate these bottlenecks and streamline their content workflows.

NuVasive, a leading spine technology company, was facing challenges in managing its diverse brand assets effectively. With over 25 locations worldwide and a rapidly expanding portfolio of products, the company's in-house creative marketing team was struggling to keep up with the growing family of brands. The team was using Box for brand management, but found it lacking in visual navigation and search capabilities. The goal was to bring NuVasive's brand management in-house and find a platform that could help the team manage its assets more efficiently, cut down on production bottlenecks, and improve brand consistency.

Passion City Church, a non-profit organization, was struggling with the management of its digital content. Over the years, the organization had used a variety of storage solutions including physical servers, drives, Dropbox, and other cloud-based apps. This haphazard approach led to a disorganized system that was nearing its breaking point. The church's event content management was particularly problematic. Photographers were investing significant effort into capturing events and delivering assets, but these were not being effectively utilized by the communications team due to the inefficient storage system. The system made searching for specific assets difficult, especially under tight deadlines. As a result, many of the assets had a short shelf life as people were unaware of their existence. The church needed a more efficient and effective way to manage its digital content to better engage with its global audience.

POPSUGAR, a leading media company, was facing a significant challenge in managing its vast amount of visual imagery produced for entertainment, fashion, and beauty content. The company was in dire need of a system that could efficiently transform these digital assets into an internal stock photography collection. This was crucial for content producers and post-production editors to quickly and easily access images to meet their tight deadlines. Moreover, the system needed to be highly visual to align with the company's culture and core products.

Portakabin, a world leader in the design, manufacture, and installation of modular buildings, was facing challenges in managing its digital assets. The company needed a centralized library that was easily searchable to better manage these assets and protect the integrity and consistency of the Portakabin brand. The in-house creative studio at Portakabin handles project briefs from marketing managers across the UK and Europe, with content requests ranging from email campaigns and website videos to product brochures and direct mail campaigns. However, the existing digital asset management (DAM) platform did not provide the workflow features needed to complete projects efficiently. Moving assets to and from workflows was complicated, leading to bottlenecks and a disjointed user experience. As a result, the DAM was not being used effectively to manage assets.

Ramsay Pharmacy, a part of the global hospital group Ramsay Health Care, was facing a significant challenge in managing its digital assets. The pharmacy franchise, which includes over 60 community pharmacies and 40 hospital dispensaries, relied heavily on its small marketing team for all its assets. The Senior Graphic Designer, Troy Schindler, was responsible for handling all design work, including promotional catalogs, local area marketing, and images for communications and social media. The challenge was the sprawling nature of their digital assets, which were stored across multiple servers, leading to difficulties in accessibility and version control. The team needed to keep logos, product, and lifestyle images organized and easily accessible to collaborators. The process of searching for the right asset across different servers was time-consuming and slowed down the workflow, creating bottlenecks and pressure on the team.

Skanska, a leading construction and project development company, faced a significant challenge in managing its vast collection of images used for bids, reports, and marketing content. The company's previous system for managing digital content was inefficient and made it difficult for employees to find the images they needed, especially when they required content from other business units. The international team was out of sync, and a lot of time was wasted on inefficient workflows. The company needed a modern, centralized solution to make content accessible to everyone. The goal was to ensure fast and easy access to visual content across different business units in multiple countries.

SmoothSkin, a brand under CyDen, the world’s largest intense pulsed light (IPL) manufacturer, was facing a significant challenge in managing and distributing their digital assets to their growing global distributor network. The company conducts 90% of its business through distributors, making it crucial to provide them with the right product videos, images, and other content at the right time. However, the company's growth had outpaced the growth of its marketing department, leading to difficulties in managing and distributing these assets. Initially, SmoothSkin used Google Drive and then SharePoint for asset distribution, but these platforms proved to be inadequate. The cloud storage approach was messy, unprofessional, and lacked visibility of who was accessing the files. Distributors had access to all files and folders, including those that SmoothSkin did not want them to see. The lack of thumbnails made it hard to identify the content, and the overall process was not supporting SmoothSkin’s ambitions for distributor growth.

Sony Europe's digital imaging division was facing a significant challenge in managing the vast amount of content generated by its Alpha Universe ambassadors. These ambassadors, numbering over 100, were submitting hundreds of images and videos each week, showcasing Sony's range of cameras, lenses, and photography accessories. The content was being received from various sources, including the ambassadors themselves and country managers across Europe. The division was running out of storage space for this incoming content and lacked a system for quickly locating specific assets. The challenge was to consolidate these images and videos into a centralized, easily searchable library.

Swedish Space Corporation (SSC), a leading provider of advanced space services, faced a significant challenge in managing their vast array of digital assets, particularly images from various launches and advanced projects. These assets were scattered across multiple shared drives, making it difficult to locate and distribute them quickly. The problem was exacerbated by the lack of metadata provided by photographers uploading the assets, making it even harder to locate specific images or videos. Furthermore, managing permissions for each shared drive location was a complex task. The situation was causing stress and inefficiency, with significant time spent on searching for the right asset and sharing it using third-party platforms like Dropbox.

The Honest Kitchen, a human-grade pet food manufacturer, was grappling with the challenge of efficiently organizing and sharing their growing collection of product images, lifestyle photography, and brand materials with over 4,000 retail accounts and a large network of outside sales representatives. The task of maintaining updated product images across systems was proving to be cumbersome due to their booming e-commerce operations. Their existing system of hard drives and Dropbox was inadequate to support the expanding product and marketing operations. The company urgently needed a solution to streamline their asset management process.

This Old House, a renowned name in the home renovation industry, was facing a significant challenge with their outdated photography archive. The brand, which has a vast array of media outlets including two TV shows, a print magazine, podcasts, and a plethora of digital content, was struggling with an inefficient and outdated system of photo storage and organization. The photography archive, which was crucial for the brand's various platforms, was stored in file cabinets filled with disks. This made accessing specific photos a time-consuming and labor-intensive task. The Photography Director, Meg Reinhardt, who was responsible for producing every shoot and ensuring visuals stayed on-brand, found it increasingly difficult to fulfill internal and external asset requests. The system also led to a repetitive use of a small number of images instead of fresh content. The challenge was to bring this outdated system into the 21st century and make the vast digital archive easily accessible.

Ultimate Sales, a convenience store food broker, was facing a significant challenge in managing and distributing sales collateral to its sales representatives. Each sales rep was responsible for dozens of brands and hundreds of products, resulting in a massive amount of sales collateral such as product overviews, price lists, and promotional flyers. The Director of Marketing, Jacquelyn Sisson, and her team were tasked with collecting this content, adapting it for a convenience store market, and passing it on to sales reps. However, the sheer volume of documents and the individual organizational preferences of each sales rep made this a daunting task. The existing system of folders was inefficient and often led to lost collateral, causing salespeople to constantly reach out to the marketing team and even executive leadership for assistance.

Victoria, a market leader in direct jewelry sales, operates with a large network of consultants across Benelux, France, Germany, and Austria. These consultants, who are responsible for their own marketing, host jewelry parties and sell online through e-shops and digital parties. However, with such a large network of consultants, most of whom are not marketing experts, the marketing team at Victoria found it challenging to ensure brand consistency. To aid consultants in staying on-brand, Victoria provided them with images and other content known to perform well. However, the file storage tool initially used to deliver these assets was not effective, with poor uptake and lack of adherence from the seller network.