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84.51° Enhances Personalized Shopping Experience for Kroger Shoppers with DataRobot
Technology Category
- Analytics & Modeling - Big Data Analytics
Applicable Industries
- Consumer Goods
- Retail
Applicable Functions
- Procurement
- Sales & Marketing
Use Cases
- Retail Store Automation
- Theft Detection
Services
- Data Science Services
The Challenge
84.51°, a retail data science, insights, and media company, was faced with the challenge of creating more personalized and valuable experiences for shoppers across the path to purchase. This included the entire customer journey, from initial awareness to activation, retention, and beyond. The company's goal was to leverage 1st-party retail data from over 62 million U.S. households to fuel a more customer-centric journey. However, the sheer volume of data and the complexity of creating personalized experiences for such a large customer base presented a significant challenge. The company needed a solution that would enable better production, deployment, and interpretation of data science models to meet its objectives.
About The Customer
84.51° is a retail data science, insights, and media company that helps various entities, including the Kroger company, consumer packaged goods companies, agencies, publishers, and affiliated partners, create more personalized and valuable experiences for shoppers. The company leverages 1st-party retail data from over 62 million U.S. households to fuel a more customer-centric journey. Their services include 84.51° Insights, 84.51° Loyalty Marketing, and their retail media advertising solution, Kroger Precision Marketing.
The Solution
To overcome the challenge, 84.51° turned to DataRobot, a leading enterprise AI technology. DataRobot was used to empower their data scientists and enable better production, deployment, and interpretation of data science models. The solution provided by DataRobot allowed 84.51° to effectively leverage the vast amount of retail data they had at their disposal. By using DataRobot, the company was able to understand data patterns and use these insights to improve the personalized shopping experience for all Kroger customers. The AI technology provided by DataRobot played a crucial role in helping 84.51° achieve its goal of creating more personalized and valuable experiences for shoppers.
Operational Impact
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