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Conversica > Case Studies > AI-Powered Sales Assistants Boost Lead Conversion for High Growth Companies

AI-Powered Sales Assistants Boost Lead Conversion for High Growth Companies

Applicable Industries

Telecommunications

Applicable Functions

Sales & Marketing

The Challenge

Generating leads is a significant investment for companies, both in terms of time and money. However, many companies struggle with effectively and efficiently following up with and converting these leads into qualified opportunities for their sales teams. This was the challenge faced by CenturyLink, the third-largest telecommunications company in the U.S. The company was looking for a way to convert more warm leads, which were coming in from a variety of inbound and outbound channels, into prospects.

About The Customer

CenturyLink is the third-largest telecommunications company in the U.S. The company operates in the business division and was looking for a way to convert more warm leads into prospects. These leads were coming in from a variety of inbound and outbound channels. The company decided to implement Conversica's AI-powered sales assistant solution to address this challenge. The early success of the program led to more sales reps requesting to have the virtual team members handle multiple lead follow-up programs.

The Solution

CenturyLink decided to implement Conversica's AI-powered sales assistant solution. This solution uses human-like, two-way email conversations to automatically engage and qualify leads. CenturyLink deployed the program by having their virtual team members, known as Angie and Ashley, engage with leads for some of its sales reps. The early success of the program led to more sales reps requesting to have Angie and Ashley handle multiple lead follow-up programs. This solution allowed CenturyLink to automate the process of engaging and converting leads, thereby increasing efficiency and effectiveness.

Operational Impact

The implementation of Conversica's AI-powered sales assistant solution had a significant impact on CenturyLink's operations. The solution allowed the company to automate the process of engaging and converting leads, thereby increasing efficiency. This meant that the company's sales reps could focus on other important tasks, while the AI assistants handled the lead follow-up programs. The human-like, two-way email conversations used by the AI assistants also improved the quality of engagement with leads, leading to a higher conversion rate. The early success of the program led to its expansion, with more sales reps requesting to have the AI assistants handle their lead follow-up programs.

Quantitative Benefit