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Alteryx Helps Chipotle Find, Open, and Maintain Profitable Stores
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Food & Beverage
Applicable Functions
- Business Operation
Use Cases
- Supply Chain Visibility
- Real-Time Location System (RTLS)
Services
- Data Science Services
The Challenge
Chipotle’s real estate managers were spending a significant amount of time interacting with static datasets to analyze potential revenue and targeted markets for prospective restaurant sites. The company needed a more efficient way to deploy timely sales forecasting data and its complex site-location selection model to its brokers. The existing system was time-consuming and the relevant up-to-date data was not always readily accessible to all employees. The key to securing prime real estate for restaurants is the speed at which new locations are targeted and developed. Chipotle was seeking a system that could more efficiently deploy sales forecasting tools and its complex site location selection model in a browser instead of requiring employees in the field to search, select, and input data into multiple laptop programs.
About The Customer
Chipotle Mexican Grill is a fast-casual restaurant chain that opened its first store in 1993. The company's philosophy, food with integrity, is how the company defines its strategy for improving the food it buys, whether it's better tasting, coming from better sources, better for the environment, better for the animals or better for the farmers who raise the animals and grow the produce. The company prides itself on high-quality raw ingredients, classic cooking method, distinctive interior design, and friendly people to take care of each customer. As a fast-growing company, Chipotle has steadily increased the number of restaurant openings per year.
The Solution
The new Chipotle solution uses Alteryx Analytics to integrate the most current data and allow for the flexible updating of data and analytic components from previously disconnected procedures and programs using a single, optimized Alteryx application. Operations staff no longer need to manually enter additional site data and information specific to a location into a series of disconnected tools. Now, Chipotle real estate managers have the ability to quickly apply their complex site analysis model and sales forecasting system to review proposed locations using consistent and up-to-date datasets in a fraction of the time, and their valuable efforts are more focused on the real estate transactions. Real estate managers now use Alteryx to input parameters and identify scenarios in preparation for field visits. It allows managers to enter sites and choose the reports they want to run in just minutes, as opposed to the hour it took previously.
Operational Impact
Quantitative Benefit
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