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ASICS forges stronger customer relationships via new eCommerce platform
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Retail
- Consumer Goods
Applicable Functions
- Sales & Marketing
- Business Operation
Services
- Software Design & Engineering Services
- System Integration
The Challenge
ASICS, a global athletic footwear and apparel company, was struggling to deliver a seamless and consistent customer experience due to its inability to connect disparate systems such as order management and product management for the company's seven growing brands worldwide. The company generated only a small percentage of revenue through eCommerce and needed a new approach to engage customers directly via digital channels. As part of a new digital strategy to drive eCommerce, ASICS had to unify multiple systems across all brands, geographies, and channels. This required building a universal eCommerce platform to manage the global ASICS portfolio of brands, developing APIs to integrate with various Order Management Systems (OMS), product management systems, payment providers, email service providers, and legacy systems to access all the backend data, and migrating to the new eCommerce platform.
About The Customer
ASICS is a global athletic footwear and apparel company that specializes in delivering the highest quality running shoes. The company is on a mission to improve runner performance and has a growing portfolio of seven brands worldwide. However, ASICS was facing a challenge with digital performance. The company had chosen a new eCommerce platform but was unable to connect disparate systems for its growing brands. As a result, ASICS was struggling to deliver a seamless and consistent customer experience and generated only a small percentage of revenue through eCommerce. The company recognized the need for a new approach to engage customers directly via digital channels and made eCommerce a priority.
The Solution
ASICS utilized MuleSoft Anypoint Platform to build APIs that allowed the new eCommerce platform to access customer information, order status, real-time inventory, pricing, and all the data previously held in various siloes. In the first phase of the project, ASICS connected more than 10 critical product management systems to the eCommerce platform via MuleSoft. Every API-enabled connection developed through Anypoint Platform is a reusable component. For example, the ASICS Email API, developed during the first project, will be reused dozens of times as the eCommerce platform is rolled out globally. By leveraging MuleSoft, ASICS was able to simplify complex time-consuming data transformations as data from various sources was imported into the universal eCommerce platform.
Operational Impact
Quantitative Benefit
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