Download PDF
Aussie Home Loans Streamlines Marketing Operations with Brandfolder's Content Automation
Technology Category
- Cybersecurity & Privacy - Security Compliance
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Consumer Goods
- Retail
Applicable Functions
- Quality Assurance
- Sales & Marketing
Use Cases
- Leasing Finance Automation
- Retail Store Automation
The Challenge
Aussie Home Loans, a leading name in Australia's financial services sector, faced a significant challenge in managing its marketing operations. With over 950 individual stakeholders, primarily brokers, the central marketing team had to ensure that these brokers had the right tools and processes to promote their business while adhering to Australian financial service compliance requirements. The existing solution, which had been in use for a decade, was proving to be time-consuming and expensive, especially for minor tweaks to marketing collateral. The process involved re-briefing a designer to make changes and re-upload assets, leading to slow turnarounds and broker frustration. Furthermore, Aussie had recently undergone a rebranding, and there was a strong need to maintain brand consistency across hundreds of brokers doing their local area marketing.
About The Customer
Aussie Home Loans is a prominent name in Australia's financial services industry, with over 950 mortgage brokers and 200 retail stores across the country. The company's central marketing team supports these individual stakeholders, providing them with the necessary tools and processes to promote and grow their businesses. The team's primary focus is to ensure that brokers have the right local area marketing resources while adhering to Australian financial service compliance requirements and guidelines. As the Aussie brand grew, the company faced challenges in managing its marketing operations, particularly in maintaining brand consistency and compliance while enabling brokers to do their own local area marketing.
The Solution
Aussie turned to Brandfolder Content Automation for a comprehensive solution that would enable brokers to self-edit and create on-brand digital and print materials. The solution needed to be user-friendly, allowing brokers to make changes to marketing collateral themselves. It also needed to provide flexibility for changes to be sent to print or exported for digital use, and include approval workflows to ensure compliance with regulations. The solution also needed to eliminate additional charges for minor tweaks and provide adequate support for users. Brandfolder Content Automation developed an extensive suite of templates for Aussie, ranging from email signatures to in-store flyers. They also developed a custom 'send to print' workflow, which was a critical missing piece in the puzzle. The solution, known internally as 'Aussie Create', empowered brokers to localize content while remaining on brand and compliant with regulations, eliminating bottlenecks.
Operational Impact
Quantitative Benefit
Related Case Studies.
.png)
Case Study
Improving Vending Machine Profitability with the Internet of Things (IoT)
The vending industry is undergoing a sea change, taking advantage of new technologies to go beyond just delivering snacks to creating a new retail location. Intelligent vending machines can be found in many public locations as well as company facilities, selling different types of goods and services, including even computer accessories, gold bars, tickets, and office supplies. With increasing sophistication, they may also provide time- and location-based data pertaining to sales, inventory, and customer preferences. But at the end of the day, vending machine operators know greater profitability is driven by higher sales and lower operating costs.
Case Study
Improving Production Line Efficiency with Ethernet Micro RTU Controller
Moxa was asked to provide a connectivity solution for one of the world's leading cosmetics companies. This multinational corporation, with retail presence in 130 countries, 23 global braches, and over 66,000 employees, sought to improve the efficiency of their production process by migrating from manual monitoring to an automatic productivity monitoring system. The production line was being monitored by ABB Real-TPI, a factory information system that offers data collection and analysis to improve plant efficiency. Due to software limitations, the customer needed an OPC server and a corresponding I/O solution to collect data from additional sensor devices for the Real-TPI system. The goal is to enable the factory information system to more thoroughly collect data from every corner of the production line. This will improve its ability to measure Overall Equipment Effectiveness (OEE) and translate into increased production efficiencies. System Requirements • Instant status updates while still consuming minimal bandwidth to relieve strain on limited factory networks • Interoperable with ABB Real-TPI • Small form factor appropriate for deployment where space is scarce • Remote software management and configuration to simplify operations
Case Study
How Sirqul’s IoT Platform is Crafting Carrefour’s New In-Store Experiences
Carrefour Taiwan’s goal is to be completely digital by end of 2018. Out-dated manual methods for analysis and assumptions limited Carrefour’s ability to change the customer experience and were void of real-time decision-making capabilities. Rather than relying solely on sales data, assumptions, and disparate systems, Carrefour Taiwan’s CEO led an initiative to find a connected IoT solution that could give the team the ability to make real-time changes and more informed decisions. Prior to implementing, Carrefour struggled to address their conversion rates and did not have the proper insights into the customer decision-making process nor how to make an immediate impact without losing customer confidence.
Case Study
Digital Retail Security Solutions
Sennco wanted to help its retail customers increase sales and profits by developing an innovative alarm system as opposed to conventional connected alarms that are permanently tethered to display products. These traditional security systems were cumbersome and intrusive to the customer shopping experience. Additionally, they provided no useful data or analytics.
