Auto Avaliar: Transforming Automotive eCommerce with Google Cloud

• Analytics & Modeling - Machine Learning
• Analytics & Modeling - Predictive Analytics

• Automotive
• Cement

• Product Research & Development
• Sales & Marketing

• Tamper Detection
• Vehicle-to-Infrastructure

• Cloud Planning, Design & Implementation Services
• Data Science Services

Auto Avaliar, a leading B2B automotive eCommerce platform for used vehicles in Brazil, was facing challenges with its legacy data center infrastructure. The company was poised to expand into new markets, but the existing infrastructure could not cost-effectively or efficiently scale to support additional users, new applications, and evolving security requirements. The company needed a reliable, secure, and fast cloud-based platform to support its growth and meet its security needs. Furthermore, Auto Avaliar required a knowledgeable partner to assist with the migration to the new platform and provide ongoing consulting services.

Auto Avaliar is a popular B2B automotive eCommerce platform for used vehicles in Brazil. The platform is used by more than 30,000 multi-brand stores and 3,500 dealerships to evaluate, list, and bid on pre-owned cars and trucks. With a 90% market share, Auto Avaliar annually appraises over 2.4 million vehicles and generates 1.4 billion in sales. The company relies on secure, low-latency Google Cloud infrastructure to power its end-to-end platform while supporting seamless integration with B2C automotive eCommerce sites.

Auto Avaliar chose Google Cloud and Google Cloud Managed Services Provider SantoDigital to help scale its operations. With SantoDigital's assistance, Auto Avaliar migrated its entire platform to Google Cloud and integrated many Google Cloud solutions into its technology stack. These included BigQuery, CloudSQL, Cloud Load Balancing, Cloud Run, Cloud Functions, and Looker. The migration enabled Auto Avaliar to process thousands of simultaneous appraisals while securely completing transactions. The company also leveraged Google Cloud's out-of-the-box security capabilities to comply with strict international data privacy laws, standards, and frameworks. SantoDigital helped Auto Avaliar deploy Cloud Load Balancing to support up to one million queries per second and identify potential issues with Cloud Monitoring and Cloud Logging. Auto Avaliar also used App Engine, Cloud Functions, Cloud Run, and Firebase to quickly build, test, and launch new services and features.

• The migration to Google Cloud has significantly improved Auto Avaliar's operational efficiency. The company can now process thousands of simultaneous appraisals while securely completing transactions. The platform can support an almost unlimited number of simultaneous users, enabling Auto Avaliar to process appraisals and sales 90% faster. The company has also been able to eliminate downtime and achieve peak performance by proactively identifying and swiftly resolving potential issues before they negatively impact customers. The security capabilities of Google Cloud have made it easy for Auto Avaliar to comply with strict international data privacy laws, standards, and frameworks. The company is also able to develop and launch new services and features more quickly, reducing development and launch cycles and accelerating time to market.

• Accelerated time-to-market by 50%

• Eliminated downtime and reduced mean time to resolution by 90%

• Processes vehicle appraisals and sales 90% faster