AXA Switzerland: Leveraging Google Cloud to Innovate in the Insurance Industry

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AXA Switzerland, a leading insurance company in Switzerland, was facing the challenge of keeping up with the rapid changes in customer behavior, regulations, and technology in the insurance industry. The company realized the need to transform its traditional and analog business model to a more innovative and digital one to maintain its market leadership. The company's existing on-premises infrastructure was not flexible enough to allow the level of innovation and speed they desired. Furthermore, AXA Switzerland needed to gain cross-industry insights about future trends and customer preferences to continue providing relevant advice in a fast-changing world. The company also wanted to improve its internal processes by automating labor-intensive and time-consuming tasks and enhance customer experience through data-driven insights.

AXA Switzerland is a Swiss insurance company and a subsidiary of the French group AXA. With a diversified product portfolio, an 18.6% market share, and 1.9 million insured customers, AXA Switzerland is the leading insurance company in the Swiss market. The company offers a variety of products including car, liability, health, life insurance, and pension solutions. AXA Switzerland is large and autonomous enough to make decisions independently and has a tradition of 143 years in the insurance industry. The company is committed to transforming its business model from traditional and analog to innovative and digital to maintain its market leadership.

To address these challenges, AXA Switzerland partnered with Google Cloud and Wabion, a cloud-specialized service provider. The company decided to exchange its on-premises infrastructure for a partnership with Google Cloud to leverage its flexible multi-cloud approach. This allowed AXA Switzerland's developers to write a cloud-native application once and run it on-premises, on Google Cloud, or on other clouds, without any change in infrastructure. The company used Google Cloud solutions such as BigQuery, Dataflow, and Cloud Functions to gain insights about future trends and customer preferences. AXA Switzerland also used Dataflow for data engineering, Pub/Sub and BigQuery for ingesting data and enabling analysis, and Cloud Storage for a safe and reliable way to store and access information used for everyday business operations. To ensure the security of its customers' data, AXA Switzerland carefully examined the data protection safeguards and security compliance of Google Cloud.

• The partnership with Google Cloud and Wabion has enabled AXA Switzerland to modernize its infrastructure and adopt new algorithm technologies. This has helped the company to enhance value for its customers and develop services beyond what traditional insurers offer. The company is now able to make better risk predictions, detect fraud cases in different business areas, and optimize its core business. The use of Google Cloud has also improved the internal processes for AXA Switzerland's customer operations employees, who can now handle tasks more efficiently through automation and AI. This has resulted in faster and more valuable interactions for customers. Furthermore, the company has ensured the protection of its customers' data by leveraging Google Cloud's high data protection and security standards.

• Reduces query and development times by 20% to 30%

• Improves internal processes by automating labor-intensive and time-consuming tasks

• Enables data-driven insights to develop new services