Bottomline Technologies: Accelerating Revenue and Generating Over $4.3M in Pipeline with IoT

• Oil & Gas

• Sales & Marketing

• Chatbots
• Fraud Detection

Bottomline Technologies, a New Hampshire-based company, offers a broad array of innovative payments, fraud detection, and regulatory compliance solutions to thousands of customers worldwide. However, the company faced a significant challenge in guiding potential customers through their website. With 37 different products and more than 10,000 customers, the website attracted visitors from all over the world. However, the complexity of the site often led to a convoluted journey for the visitors, resulting in missed opportunities. The company's Digital Marketing team sought a solution that would provide a more direct, relevant, and seamless web experience for both current and potential customers.

Bottomline Technologies is a global company based in New Hampshire that provides innovative solutions for financial transactions. Their services include payments, fraud detection, and regulatory compliance solutions. The company caters to thousands of customers around the world, offering 37 different products. Their customer base is diverse, attracting people from every corner of the globe. The company's scale and wide range of offerings make it a significant player in the financial transaction solutions market. However, the complexity of their offerings and the vastness of their customer base presented a challenge in providing a seamless and efficient user experience on their website.

Bottomline Technologies partnered with Drift to enhance the user experience on their website. The goal was to deliver more relevant information and conversations in a personalized and immediate manner when the buyer showed the highest intent. The implementation of the Drift platform led to significant improvements in user navigation, with site visitors finding what they need in a more direct and logical manner. The response time to queries over chat was also reduced from days to seconds. Additionally, the company introduced a chatbot on their website to greet visitors, understand their needs, and recommend the next steps in seconds. The chatbot could also introduce salespeople, book meetings, and direct customers to support if needed.

• The implementation of Drift and the introduction of a chatbot on Bottomline's website revolutionized the visitor experience. The chatbot helped engage visitors, understand their needs, and recommend the next steps in seconds. This led to a more accessible, intuitive, and responsive experience that was shaped by the buyer's needs and interests. The changes were well-received by Bottomline's buyers, leading to a significant increase in conversations and a shorter buying cycle. The new approach also improved the efficiency of the telemarketing team, as they were more excited to get a Drift conversation than to reach out to somebody on the phone. The leads from Drift were ready to talk immediately, creating a win-win situation for sales. This has helped Bottomline build a stronger partnership between the sales and marketing teams.

• Generated more than $4.3 million in additional bookings over the past 18 months

• Shortened average response time to leads down to 40 seconds

• Generated over $4.3M in sales pipeline with another $8M influenced by Drift