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Broadcom > Case Studies > Brocade Virtual Traffic Manager Helps Ensure 100% Up-Time on Black Friday, Cyber Monday and Through the Holiday Shopping Season
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Brocade Virtual Traffic Manager Helps Ensure 100% Up-Time on Black Friday, Cyber Monday and Through the Holiday Shopping Season

Technology Category
  • Application Infrastructure & Middleware - API Integration & Management
  • Networks & Connectivity - Network Management & Analysis Software
Applicable Industries
  • E-Commerce
  • Retail
Applicable Functions
  • Business Operation
  • Sales & Marketing
Use Cases
  • Real-Time Location System (RTLS)
  • Supply Chain Visibility
Services
  • System Integration
The Challenge
MyBuys, a provider of coordinated personalization solutions for display ads, email, websites, and mobile devices to retailers, brands, and agencies, needed to ensure flawless performance during peak traffic times such as Black Friday and Cyber Monday. The company serves up personalized content to online customers of many well-known organizations, and any downtime could significantly impact revenues. After setting up its own data centers in co-lo facilities, MyBuys needed a reliable and scalable load balancing solution to handle the varying server traffic and meet its service level agreements.
About The Customer
MyBuys is a company that provides coordinated personalization solutions for display ads, email, websites, and mobile devices to retailers, brands, and agencies. The company automates and delivers billions of targeted offers each day using its Active Shopper Database, which is comprised of the behaviors and purchase intent of 250 million consumers matched to 1 billion active devices. MyBuys serves up personalized content to online customers of many well-known organizations, including Major League Baseball, GNC, FTD, UGG, ECCO, Skechers, Yankee Candle, and Brooks Bros. According to the IR 500 Guide, which ranks North American retailers based on annual online sales, MyBuys counts among its clients 77 of the top 500 Internet retailers (IR), which is 15% more than the next closest provider, and 133% more than the third-place provider.
The Solution
MyBuys chose the Brocade Virtual Traffic Manager, a software-based solution that provides load balancing along with additional functionality such as real-time web server monitoring and the TrafficScript customization language. The TrafficScript language allows for the creation of rules for managing application traffic, automating tasks that used to be done manually and enabling the team to make changes that would otherwise be too time-consuming or require action by clients. The Brocade Virtual Traffic Manager's scalability supports MyBuys' growth, allowing for easy upgrades of licenses as traffic increases. The solution also provides real-time tracking and historical activity maps, which are valuable for monitoring system performance.
Operational Impact
  • With the Brocade Virtual Traffic Manager, MyBuys was able to achieve 100% up-time during the busy holiday shopping season, exceeding its service level agreements.
  • The TrafficScript customization language allowed for the creation of a rule that addressed a scaling problem in just three weeks, compared to an estimated six months without scripting functionality.
  • The real-time tracking and historical activity maps provided by the Brocade Virtual Traffic Manager offer valuable performance data, aiding in maintenance and presentations to management.
Quantitative Benefit
  • Achieved 100% up-time during the busy holiday shopping season.
  • Handled a more-than-10X-increase in traffic from where the company started.
  • Addressed a scaling problem in just three weeks, compared to an estimated six months without scripting functionality.

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