CallTrackingMetrics Case Study: CALLBOX

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Industries

Telecommunications

Applicable Functions

Sales & Marketing

Services

Data Science Services

The Challenge

Before working with CallTrackingMetrics, Callbox operated their marketing firm with a lot of guesswork and experimentation. They were hoping to attribute phone calls to web clicks and then attribute the sales their phone calls generated back to those original clicks. This way, they could measure the price of each phone call, and the true cost of their sales. They were looking for a solution that could help them decrease their clients’ costs and improve their marketing efforts.

About The Customer

Callbox is a marketing technology firm based in Israel. The company has more than 10 years of experience in both marketing and development, serving over 500 clients from all over the world. Callbox provides clients with premium 24/7 hands-on support as well as customized call tracking implementations and integrations. The company has enjoyed tremendous growth through their localized, white glove approach to serving their clients. They have pivoted the focus of their company to offer CallTrackingMetrics software to over 400 clients.

The Solution

Callbox implemented CallTrackingMetrics, a call tracking platform that allowed them to attribute phone calls to web clicks and then attribute the sales their phone calls generated back to those original clicks. This helped them measure the price of each phone call, and the true cost of their sales. The aspects they rely on the most are the Google Analytics and Adwords integrations, and Webhooks, which allow them to integrate into any third-party application. The CallTrackingMetrics team also provided incredible support to Callbox.

Operational Impact

Callbox has pivoted the focus of their company to offer CallTrackingMetrics software to over 400 clients.
They have been able to attribute phone calls to web clicks and then attribute the sales their phone calls generated back to those original clicks.
They have been able to measure the price of each phone call, and the true cost of their sales.

Quantitative Benefit

One of their clients has reported that their acquisition costs were lowered by 600% after implementing this software.
Their clients have seen an average of around 30% decrease in the price of calls that originate from paid media.