CallTrackingMetrics Case Study: CALLBOX

技术

分析与建模 - 实时分析

适用行业

电信

适用功能

销售与市场营销

服务

数据科学服务

挑战

Before working with CallTrackingMetrics, Callbox operated their marketing firm with a lot of guesswork and experimentation. They were hoping to attribute phone calls to web clicks and then attribute the sales their phone calls generated back to those original clicks. This way, they could measure the price of each phone call, and the true cost of their sales. They were looking for a solution that could help them decrease their clients’ costs and improve their marketing efforts.

关于客户

Callbox is a marketing technology firm based in Israel. The company has more than 10 years of experience in both marketing and development, serving over 500 clients from all over the world. Callbox provides clients with premium 24/7 hands-on support as well as customized call tracking implementations and integrations. The company has enjoyed tremendous growth through their localized, white glove approach to serving their clients. They have pivoted the focus of their company to offer CallTrackingMetrics software to over 400 clients.

解决方案

Callbox implemented CallTrackingMetrics, a call tracking platform that allowed them to attribute phone calls to web clicks and then attribute the sales their phone calls generated back to those original clicks. This helped them measure the price of each phone call, and the true cost of their sales. The aspects they rely on the most are the Google Analytics and Adwords integrations, and Webhooks, which allow them to integrate into any third-party application. The CallTrackingMetrics team also provided incredible support to Callbox.

运营影响

Callbox has pivoted the focus of their company to offer CallTrackingMetrics software to over 400 clients.
They have been able to attribute phone calls to web clicks and then attribute the sales their phone calls generated back to those original clicks.
They have been able to measure the price of each phone call, and the true cost of their sales.

数量效益

One of their clients has reported that their acquisition costs were lowered by 600% after implementing this software.
Their clients have seen an average of around 30% decrease in the price of calls that originate from paid media.