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IBM > Case Studies > Coca-Cola Bottling Co. Consolidated: IBM® Sterling B2B Integrator allows CCBCC to seamlessly integrate across their business
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Coca-Cola Bottling Co. Consolidated: IBM® Sterling B2B Integrator allows CCBCC to seamlessly integrate across their business

Technology Category
  • Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries
  • Food & Beverage
Applicable Functions
  • Discrete Manufacturing
  • Procurement
Use Cases
  • Supply Chain Visibility
  • Inventory Management
Services
  • System Integration
The Challenge
Coca Cola Bottling Co. Consolidated (CCBCC) was running its business on a multitude of different technologies. Manual searches and information delays were creating operational bottlenecks and business inefficiencies. CCBCC would manually enter the equipment services work order into their legacy system when work orders arrived via phone or fax from their customers. This process was time consuming and open to error, and so CCBCC began to question the potential cost of these errors. CCBCC needed to quickly accept and return information electronically without error and focus on software replacement as a means to improve cross-application and system integration. They needed a flexible and robust system to integrate internally with SAP as well as other existing systems.
About The Customer
Coca Cola Bottling Co. Consolidated (CCBCC) makes, sells, and delivers carbonated and noncarbonated beverages, primarily products of The Coca-Cola Company to 11 states in the southeastern United States. CCBCC’s product offerings include carbonated soft drinks, bottled water, teas, juices, isotonics, and energy drinks. CCBCC is the second largest Coke bottler in the United States. CCBCC is listed on the NASDAQ national market system under the symbol COKE.
The Solution
CCBCC selected IBM Sterling B2B Integrator to integrate SAP, internal legacy systems, The Coca-Cola Company, and CCBCC’s parts vendor. IBM Sterling professional services was their implementation partner and helped to explore the capabilities of Sterling B2B Integrator. CCBCC now has end-to-end integration and improved visibility across service management, spare parts procurement, and equipment life cycle management. Using Sterling B2B Integrator, CCBCC achieves operational efficiency by quickly processing important service management data for analysis. CCBCC has extended credibility with other business units throughout their enterprise by using Sterling B2B Integrator in innovative ways, most recently with CCBCC’s transportation arm. Sterling B2B Integrator provides seamless, security-enhanced integration across the CCBCC business units and throughout their external customer and partner base. CCBCC continues to provide value to their customers by automating and streamlining processes, accommodating unique requirements, as well as enabling business agility.
Operational Impact
  • Seamless and security-enhanced internal integration across the CCBCC business units and throughout their external customer and partner base.
  • Onboarding of new partners is easier and faster.
  • Information from 100+ trading partners moves through Sterling B2B Integrator to SAP with minimal errors or issues.

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