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Crane Launches New 3PL Business Unit with 3Gtms and Expands Globally
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Oil & Gas
Applicable Functions
- Logistics & Transportation
- Procurement
Use Cases
- Supply Chain Visibility
- Fleet Management
- Remote Asset Management
Services
- System Integration
The Challenge
Crane Worldwide Logistics needed to find a technology solution to serve as the backbone for their new managed transportation business unit. As a massive provider of other logistics services, Crane had technologies in place for their freight and brokerage divisions. However, these technologies were broker-only platforms, which lacked the 3PL functionality and scalability that Crane required for managed transportation services. The Crane team had previous experience with other full-service TMS platforms and wanted a solution they could configure to their needs while maximizing their value and ROI. Crane also wanted a technology that let them scale globally to support their customers worldwide.
About The Customer
Crane Worldwide Logistics was founded in 2008 and is headquartered in Houston, Texas. Crane is a leader in supply chain solutions with 120 locations across 30 countries, and they provide air, ocean, and road-based freight and contract logistics solutions. They have specific freight, brokerage, and managed transportation business units. Since Crane is based in the gulf coast, they have many customers within consumptive industries, particularly oil and gas.
The Solution
Crane began their search for TMS providers and selected 3Gtms because of the platform’s functionality, configurability, and overall support from the 3G team. Crane wanted a solution that they could make their own for both themselves and their customers and knew they could get that with 3G. After implementing 3Gtms, Crane experienced a successful launch of their new managed transportation business unit and plan for significant future expansion. After a year of using the platform, Crane experienced a 100% increase in their managed transportation business unit, facilitated exclusively by 3Gtms.
Operational Impact
Quantitative Benefit
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