Data Analysis Drives Informed and Reasoned Decision-Making

Technology Category

Analytics & Modeling - Real Time Analytics
Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Apparel
Retail

Applicable Functions

Business Operation
Sales & Marketing

Use Cases

Inventory Management
Supply Chain Visibility

Services

Data Science Services

The Challenge

PuroEGO, a Spanish company in the textile sector, was facing challenges in accessing detailed information quickly for strategic decision-making. In the retail sector, an overview of the entire logistical value chain is needed to plan strategies that allow excess stock to be relocated and to know exactly what the profit margin is each day. Before choosing the Domo solution, PuroEGO would prepare their reports manually in Excel, a task that would take a dedicated person two days to complete. Therefore, from Monday to Wednesday each week, they would be working without a complete vision of their margin or surplus, and by the time they had finished collecting and analysing the data, it was already two days out of date. PuroEGO’s objective was to have better control of its margins and surplus so it could rotate its stock more effectively, thus reducing operating costs and increasing profits.

About The Customer

PuroEGO is a Spanish company with over 20 years of experience in the textile sector. The company is headquartered in Madrid and was launched in 2007 with the aim of providing a more dynamic, urban vision of masculine fashion, with its roots in traditional tailoring. Driven by the company’s innovative spirit, PuroEGO won the 2019 Innovation in Retail Prize at the Retail Forum of Spain. The company has 80 employees and generates a revenue of 10M€. The company's Director of Operations is Daniel Martín Ruano.

The Solution

PuroEGO, together with Luce IT, their provider of technological solutions and a Domo partner, compared various Business Intelligence solutions, but Domo proved to be the most complete, comprehensive, and scalable option for the company. The Domo SaaS solution offered PuroEGO a way to see and analyse the data, so that the team could have a clear and objective picture of the business’s situation every day. With the Domo solution, PuroEGO now has real-time knowledge of how goods are doing in each store. The Domo SaaS solution gives PuroEGO a general, real-time overview of each store’s situation, allowing the company to move goods once a month, instead of just twice a year as it did before using Domo. Information is updated automatically on a daily basis, enabling the company to make decisions much more agilely.

Operational Impact

PuroEGO can now distribute the surplus more quickly, at the same time increasing their profit margin, without having to resort to discounting to sell this surplus.
The team can now confirm the metrics daily and send their conclusions quickly, so that they can focus on making decisions for the company based on actual data.
Domo gives PuroEGO an edge to analyse variables that BI software does not usually look at. This, combined with Luce IT’s experience and support throughout the process, means the perfect blend to make a resounding and lasting success of PuroEGO’s operations.

Quantitative Benefit