Download PDF
GoodData > Case Studies > Data-driven Decision-making for a Creative Industry
GoodData Logo

Data-driven Decision-making for a Creative Industry

Technology Category
  • Analytics & Modeling - Big Data Analytics
  • Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
  • E-Commerce
  • Retail
Applicable Functions
  • Business Operation
  • Sales & Marketing
Services
  • Data Science Services
  • System Integration
The Challenge
As a rapidly growing company, Redbubble was dealing with an abundance of data across all areas of their organization. They recognized the importance of these insights for maintaining the positive trajectory of their online platform, but extracting them was a challenge. The team was spending valuable hours extracting data from RJ Metrics into Excel to build manual pivot tables. They were also challenged by the limitations of their software to layer information together and look for trends and causality among the myriad data points. They reached a point where they were spending more time manipulating the data than using it to make decisions, indicating the need for a new solution.
About The Customer
Redbubble is an online global marketplace that features high-quality apparel, artwork, and home decor products with a variety of unique designs. The company is redefining the way independent artists around the world market and distribute their work to consumers. Redbubble stands for artists, allowing them to choose how their work is used and at what price while minimizing the associated logistical overhead by taking care of online marketing, payment processing, and fulfillment. As a young company growing rapidly, Redbubble was coping with an abundance of data, spanning all areas of their organization.
The Solution
Redbubble wanted an analytics tool that could bring all their data together, allowing them to transform it and load it into a single, manipulable source they could mine for critical information. As a 100% cloud-based operation, they were looking for a cloud-based analytics partner who wouldn’t add complexity to their technology stack. They didn’t want to have to hire a team or start managing their own data center. After evaluating other vendors, Redbubble chose GoodData for its superior ETL capabilities and ease of use. After working with the GoodData team to define requirements, Manoj was able to manage the implementation on his own, rolling it out in sprints across the organization starting at just two weeks. The solution was first introduced to operations, then sales and marketing. Ultimately, Redbubble was able to combine six disparate sources of data, which used to live in silos, into a single source of truth to fuel informed decision-making.
Operational Impact
  • Enhanced performance of marketing programs
  • Unification of six disparate sources of data
  • Improved customer satisfaction and retention
Quantitative Benefit
  • Two-week self-service implementation after requirements defined

Related Case Studies.

Contact us

Let's talk!

* Required
* Required
* Required
* Invalid email address
By submitting this form, you agree that IoT ONE may contact you with insights and marketing messaging.
No thanks, I don't want to receive any marketing emails from IoT ONE.
Submit

Thank you for your message!
We will contact you soon.