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IBM > Case Studies > Destiny Corporation: Helping banking, insurance and retail clients cut analytics run-times from hours to minutes
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Destiny Corporation: Helping banking, insurance and retail clients cut analytics run-times from hours to minutes

Technology Category
  • Analytics & Modeling - Real Time Analytics
  • Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
  • Retail
Applicable Functions
  • Business Operation
Use Cases
  • Real-Time Location System (RTLS)
Services
  • System Integration
  • Training
The Challenge
In the knowledge economy, speed of insight is a key competitive differentiator. Established organizations must be prepared to move as fast as their new competitors—but the critical first step is to see the right opportunities and identify the competitive threats in a timely fashion. However, existing approaches to analysis and reporting are often stuck in the age of the spreadsheet. Even where organizations have adopted data warehouses and enterprise analytics tools, the usual heavy reliance on IT specialists leaves business users frustrated at the lack of flexibility and speed in getting answers to critical business questions. Many of the clients who engage with Destiny Corporation are struggling to identify and respond appropriately to new competitive pressures because it takes them too long to gain a clear insight into opportunities and issues.
About The Customer
Destiny Corporation is a consulting firm that specializes in understanding each client’s business requirements and designing complete solutions to meet them. For topics such as business process optimization, analytics, and data warehousing, Destiny is the trusted, objective advisor for its clients. Destiny Corporation works with Fortune 500 companies across financial services, banking, insurance, and retail. Even at large and sophisticated companies, it is surprising to see that the approach to managing and querying large sets of data often has not moved with the times. Many of the clients who engage with Destiny Corporation are accustomed to queries that take 20 or more hours to run or to analyze smaller samples of data due to the need for immediate answers to business questions.
The Solution
Destiny Corporation, an IBM Premier Business Partner, has a long history of deploying IBM PureData System for Analytics solutions, formerly Netezza, for clients, using the data warehouse appliance to power deeper and faster queries on large and complex data sets. This works seamlessly with other IBM analytics software such as IBM Cognos® Analytics, IBM BigInsights® for Hadoop data services and IBM InfoSphere® Streams for real-time analytics. Beyond the outright performance benefits it offers, Destiny Corporation favors PureData System for Analytics for its simplicity, ease of management and user-friendliness for non-technical business personnel. As part of the deployment process, Destiny Corporation offers training workshops to get business users up to speed with PureData System for Analytics.
Operational Impact
  • 500x faster analytics performance delivers near real-time insight
  • Accelerated processing makes it feasible to tackle large data sets
  • Empowers knowledge workers and speeds up analysis with a business-driven solution
Quantitative Benefit
  • Cut many critical legacy Oracle and Teradata jobs from 22 hours to just two minutes
  • Cut the process time down from days to minutes for a banking client running a very heavy analysis job as part of the Federal CCAR (Comprehensive Capital Analysis and Review) stress-testing

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