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Digital Transformation in Retail: A Case Study of a Multi-Brand Beauty Retailer
Technology Category
- Application Infrastructure & Middleware - Data Visualization
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Consumer Goods
- Retail
Applicable Functions
- Logistics & Transportation
- Sales & Marketing
Use Cases
- Leasing Finance Automation
- Supply Chain Visibility
The Challenge
The multi-brand beauty retailer, operating over 600 stores across the Americas, was facing significant challenges in its planning process. The company was unable to collaboratively plan between central and local teams and conduct real-time scenario planning. The existing Merchandise Financial Planning (MFP) ecosystem was a combination of a legacy planning tool, data exports, and disparate Excel spreadsheets, leading to inefficiency throughout the planning process. The company's margin planning, a critical link to their global financial performance, was also problematic as they could not plan and review margin components and impacts. Furthermore, the marketing, sales, finance, and supply chain functions were operating in relative silos, each having their own assumptions and versions of the truth.
About The Customer
The customer is a multi-brand beauty retailer with over 600 stores spread across the Americas. The company was struggling with inefficient planning processes, lack of collaboration between central and local teams, and inability to conduct real-time scenario planning. Their existing systems were a mix of legacy tools, data exports, and disparate Excel spreadsheets, leading to inefficiencies and siloed operations. The company's margin planning, crucial to their global financial performance, was also problematic due to their inability to plan and review margin components and impacts effectively.
The Solution
The company adopted o9’s Digital Brain to streamline and automate the collaboration between different teams and remove repetitive manual inputs from individual planners. This solution provided the ability to plan sales and gross margin by type and manage gross margin across channels with increased visibility and collaboration. With the o9 Digital Brain, users can now plan in local currency based on their scope of responsibilities and convert any of their actual or plan measures between currencies with the click of a single button. The company also used o9 as their differentiated collaborative platform for Integrated Business Planning, driving more fact-based decision-making, enabling faster execution and better accountability. The company implemented the o9 Enterprise Knowledge Graph to run Strategic Planning, Pre-Season Planning, and In-Season OTB, one single integrated collaborative platform, bringing one single source of truth.
Operational Impact
Quantitative Benefit
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