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Cisco > Case Studies > Dorhouse Improves Sales and Customer Service With Cloud Unified Communications and Call Center Solution by TeamEis, Powered by BroadSoft
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Dorhouse Improves Sales and Customer Service With Cloud Unified Communications and Call Center Solution by TeamEis, Powered by BroadSoft

Technology Category
  • Infrastructure as a Service (IaaS) - Cloud Computing
Applicable Industries
  • Retail
Applicable Functions
  • Sales & Marketing
Services
  • Cloud Planning, Design & Implementation Services
The Challenge
Dorhouse, a retail provider of rental coffee machines and capsules across Italy, was facing challenges in managing its growing salesforce. The company was struggling to find the right people at the right time and follow up on lost calls and customer conversations. This resulted in lost sales and unhappy customers. Dorhouse also lacked the ability to measure customer service, such as being able to monitor calls and evaluate how employees were handling those calls to improve performance. To support business growth and improve customer satisfaction, they needed a solution that would allow customers to simply and quickly reach employees regardless of their location - whether in an office or on the road.
About The Customer
Dorhouse is a retail provider of rental coffee machines and capsules across Italy. For over 10 years, Dorhouse has been the number one capsule coffee specialist: providing its rental coffee machine the Nautilus, and CoffeeForYou, an innovative approach to providing customers coffee capsules for its many other machines. Located in Campogalliano near Modena, Dorhouse has approximately 80 employees and 15 retail outlets serving its customers. The company relies on delivering speed and great customer service to its customers.
The Solution
Dorhouse approached TeamEis who proposed the Dema UC solution powered by BroadSoft. Dema UC is a suite of communications applications in the cloud that transform the way people work, by making it more efficient for them to communicate and collaborate. Key features include HD audio and video calling, viewing presence availability, instant messaging, virtual meeting rooms, and other cloud telephony features such as one number service, call forwarding, and auto-attendant. Dema UC includes built-in call centre capabilities such as call distribution, monitoring, reporting, and easy access to colleagues from within the same window in real-time during customer calls. The app can be downloaded and used on PC, tablet and smartphone. Not only does Dema UC solve the two key problems for Dorhouse, enabling customers to easily reach employees regardless of location, and providing the ability to monitor calls and performance, it empowers Dorhouse with state-of-the-art unified communication and collaboration capabilities that enables their employees to work more productively together from anywhere and any device.
Operational Impact
  • Quickly access key business metrics: Managing, measuring and monitoring calls is quick and easy, with pre-built and customizable reporting dashboards. Key metrics analysis brings a clear view of how well Dorhouse are serving their customers and where improvements need to be made.
  • Improve collaboration and call flow: The Dema UC solution allows call center agents to use an intuitive web interface to handle incoming calls with just a click, and gives them quick access to experts who can answer questions on the spot during a customer call.
  • A more efficient business: The Dema UC solution has made it possible to organize agents more efficiently, paying close attention to established KPIs, such as abandoned calls or missed calls, and analyzing peak traffic patterns to ensure proper staffing is in place at all times.
Quantitative Benefit
  • 95% customer call answer rate within 10 seconds
  • Improvement in sales conversion rates

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