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eCommerce Made Easier
Technology Category
- Infrastructure as a Service (IaaS) - Cloud Computing
Applicable Industries
- E-Commerce
- Food & Beverage
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Supply Chain Visibility
- Inventory Management
Services
- Cloud Planning, Design & Implementation Services
- System Integration
The Challenge
Artizone, an online storefront for specialty foods, was looking for a way to scale its eCommerce platform without worrying about infrastructure limitations. The company wanted to focus on enhancing its service and growing its customer base, but was hindered by the need for a robust, flexible, and secure infrastructure that could handle the demands of eCommerce. The company initially ran a pilot offering on a dedicated server hosted by GoGrid, but after the successful pilot, Artizone decided to move to a cloud-based solution instead of dedicated hardware. The company wanted to be able to add and subtract servers quickly to accommodate occasional peaks in demand, without tying up budget in capacity that would rarely be used.
About The Customer
Artizone is an online storefront that brings together the best offerings of specialty foods into a single platform. The company provides a service where consumers in select cities can choose their favorite products online, and Artizone picks up the orders from individual shops, creates one shopping basket, and delivers the food. This allows specialty food makers to connect with a wider audience, and food lovers no longer need to drive all over to enjoy gourmet delights. People who live outside Artizone’s direct delivery areas can get shipments of handmade pasta, exotic spices, and other nonperishable items. Since launching its delivery-based service in Dallas, Texas, Artizone has expanded to the Chicago metropolitan area and has plans to grow to additional cities as well.
The Solution
Artizone chose GoGrid to provide the cloud-based infrastructure that powers its service. GoGrid's service was less proprietary than many of the other IaaS providers Artizone tried, and it offered multiple data centers, experience with eCommerce, and helpful customer service. Artizone is using virtualized cloud servers from GoGrid in every part of its business, from production through to development and testing. In its production environment, Artizone can add servers as needed with the click of a button, and reduce the number of servers in use and change application content just as quickly. Load balancers distribute traffic across the servers, and firewalls keep Artizone’s eCommerce environment secure. An identical configuration supports Artizone’s development and testing processes, providing an instant development platform and making it easier to detect and fix bugs pre-production.
Operational Impact
Quantitative Benefit
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