Educational Quiz Boosts Wicked Edge's Sales and AOV by 61%

• Education
• Retail

• Procurement
• Sales & Marketing

• Retail Store Automation

• Training

Wicked Edge, a New Mexico-based Shopify Plus merchant, is a leading seller of high-quality knife sharpeners and accessories. Despite having a loyal customer base ranging from home chefs to law enforcement, the company faced a significant challenge. Their products, unlike anything else on the market, required a learning curve even for experienced shoppers. The company wanted to shorten this learning curve and educate customers during their shopping journey. They also aimed to revamp their website to make it faster, more visually appealing, and easier for customers to navigate. They partnered with Tako Agency, a top Octane AI partner, to address these issues.

Wicked Edge is a Shopify Plus merchant based in New Mexico, specializing in the sale of top-of-the-line knife sharpeners and sharpener accessories. Their products are unique and unlike anything else available in the market, which has earned them a diverse customer base that includes home chefs, law enforcement, knife collectors, hunters, home cooks, and DIY enthusiasts. Despite their success, they recognized the need to improve their website's speed, visual appeal, and navigability, and to educate their customers about their unique products to enhance their shopping experience.

Tako Agency delivered a new website theme for Wicked Edge that was twice as fast as the old one, with a custom homepage and product page featuring sharp angles and an eye-catching color palette. To address the product learning curve, Tako recommended implementing a product recommendation quiz powered by Octane AI. The Tako team and Wicked Edge collaborated to formulate the quiz questions, creating a flowchart that visually depicted the customer journey. The quiz primarily assessed the customer's needs and suggested the appropriate product, with two questions dedicated to collecting zero-party data. The 'Add All to Cart' feature of Octane AI was used when recommending products. Tako also integrated the quiz with Klaviyo, allowing each quiz answer to pass through as an individual data point, creating highly segmented user groups for nuanced email marketing.

• The implementation of the Octane AI product recommendation quiz significantly improved Wicked Edge's operational results. The quiz not only helped to educate customers about the products, but it also reduced consumer confusion during the buyer journey. Customers no longer had to guess which product was right for them, as the quiz provided clear guidance, complete with custom illustrations to communicate some questions visually. This approach resonated with customers, leading to higher conversion rates and average order values. Furthermore, the integration with Klaviyo allowed for more targeted and effective email marketing, as it created highly segmented user groups based on quiz responses.

• Average order value for quiz takers increased by 61% ($727.30) compared to the store average ($450.14).

• Conversion rate for quiz takers was 3.6%, more than double the store's overall conversion rate of 1.5%.

• Within the first six months, there was a 28% lift in revenue attributed solely to the Octane AI quiz.