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Octane AI > Case Studies > FEAT Socks Boosts Abandoned Cart Revenue by 5X with Octane AI Integration
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FEAT Socks Boosts Abandoned Cart Revenue by 5X with Octane AI Integration

Applicable Industries
  • Retail
Use Cases
  • Retail Store Automation
The Challenge

FEAT Socks, a Direct to Consumer (D2C) company, was founded in a dorm room by two entrepreneurs who noticed a market for unique and crazy socks. Within their first year, they managed to sell 20,000 pairs of socks from their backpacks and subsequently moved to Los Angeles to further expand their brand. Their success led to them being named in the Forbes 30 under 30. However, despite their success, they faced a challenge in connecting with more customers and recovering abandoned carts. They were constantly introducing new products to keep their offerings fresh and exciting, but they needed a solution to effectively follow up with customers who didn't complete their orders.

About The Customer

FEAT Socks is a Direct to Consumer (D2C) company that specializes in selling unique and crazy socks. The company was founded by two entrepreneurs who started selling socks from their dorm room. Within their first year, they sold 20,000 pairs of socks and moved to Los Angeles to further grow their brand. Their core customers are people who love unique and crazy socks. They constantly introduce new products to keep their offerings fresh and exciting. Despite their success, they were looking for ways to connect with more customers and recover abandoned carts.

The Solution

FEAT Socks decided to integrate Octane AI with their Shopify store and Facebook page. This solution allowed them to automatically follow up with customers and recover abandoned carts. Despite initial skepticism, setting up Octane AI proved to be a straightforward process, requiring only three clicks. They implemented a Facebook Messenger bot for their Shopify store that automatically followed up with customers when they didn't complete an order. This solution proved to be highly effective, as evidenced by the significant increase in their abandoned cart revenue within just two weeks of implementation.

Operational Impact

  • The integration of Octane AI into FEAT Socks' Shopify store and Facebook page has significantly improved their operational efficiency. The automated follow-up system has not only helped in recovering abandoned carts but also in connecting with more customers. The Facebook Messenger bot has proven to be an effective tool in reaching out to customers who didn't complete their orders. This has resulted in a significant increase in revenue from abandoned carts. Moreover, the ease of setting up Octane AI, which required only three clicks, has made it a convenient solution for the company.

Quantitative Benefit

  • Within two weeks of implementing Octane AI, FEAT Socks generated 5x more abandoned cart revenue.

  • The subscriber list for their Facebook Messenger bot is one-tenth the size of their email list, indicating a higher efficiency in reaching out to customers.

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