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Flipkart Improves Inventory Utilization with QlikView

Technology Category
  • Analytics & Modeling - Real Time Analytics
Applicable Industries
  • E-Commerce
  • Retail
Applicable Functions
  • Sales & Marketing
  • Warehouse & Inventory Management
Use Cases
  • Inventory Management
  • Supply Chain Visibility
Services
  • Data Science Services
  • System Integration
The Challenge
Flipkart, the largest B2B e-commerce business in India, experienced rapid growth and diversification, expanding its network of warehouses and procurement operations. This scale added to the need for Flipkart to continually upgrade its business discovery software to better serve multiple business units with new applications. As a startup, Flipkart initially used open source technology to support the launch, but soon found that open source business intelligence (BI) tools had limited functionality. Scalability was a problem and it was hard to drill down into their data to produce complex reports. Flipkart was experiencing an increasingly complex data flow from different business units—for example, inventory and supply chain.
About The Customer
Flipkart is the largest B2B e-commerce business in India. It was founded in 2007 by entrepreneurs Sachin Bansal and Binny Bansal with the objective of making books easily available to anyone with internet access. Since then, Flipkart has diversified from book sales into other products. It sells entertainment products—from movies, music to consumer electronics—as well as healthcare and personal products, home appliances, and clothing. The rapid diversification has also brought rapid growth, illustrated by the company’s expanding network of warehouses and procurement operations.
The Solution
In August 2011, the company invested in its first licensed business discovery software with QlikView Enterprise Edition, which has since been upgraded to QlikView 11. Flipkart needed a smart system to collate and display meaningful and actionable analysis for decision makers across different business units and locations. QlikView provided the flexibility and speed in their analytics system that they needed. The first application for sales took just six weeks to implement and each subsequent functional area— supply chain, inventory and finance—took a similar effort. Another high-performing application in QlikView is for inventory management. Sales people and managers access data and find information quickly without any IT support.
Operational Impact
  • With direct access to company data, staff can spend more time on analysis rather than data collation, and work with one version of the truth.
  • QlikView has transformed the way Flipkart does business, making the company more agile and responsive to its customers.
  • All the relevant teams have been empowered and no longer depend on anyone else for reports and analysis.
Quantitative Benefit
  • Improved inventory utilization by 5 percent.
  • First application for sales took just six weeks to implement.

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