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For Guess, Cloudinary Eliminates the Guesswork in Delivering Optimal Shopping Experiences
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Apparel
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Inventory Management
- Supply Chain Visibility
Services
- Software Design & Engineering Services
The Challenge
GUESS was relying on Adobe Scene7 to manage images for its online store. However, Scene7, a Flash-reliant product, made workflows and modern technology updates more challenging. With modern browsers phasing out Flash, GUESS developers struggled to deliver the high-quality web experience it wanted to offer customers. The system being used by GUESS was so volatile that it created regular bottlenecks. Image uploads would fail, photo editors would have to crop photos with extra white space to ensure they’d appear appropriately on the site. Sometimes images wouldn’t look as crisp and high-fidelity as the original once they rendered on the web. These challenges weren’t just a big deal for the development team. They frustrated potential customers as well. Heavier images meant slower page load times, and unnecessary bandwidth usage by visitors.
About The Customer
GUESS? Inc. designs, markets, distributes, and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear, and other related consumer products. GUESS products are distributed through branded GUESS Stores, as well as department and specialty stores around the world, and via e-commerce sites available to 55 countries. GUESS websites act as virtual storefronts that both sell their products and promote their brands. These sites showcase GUESS products in an easy-to-navigate experience, allowing customers to see and purchase from its collections of apparel and accessories.
The Solution
GUESS did a global migration, replacing Adobe Scene7 with Cloudinary within its workflow. Once images are shot in the GUESS photo studio or created in Photoshop, they’re easily uploaded in bulk via FTP directly to G-Image—a custom, homegrown solution that, via APIs, acts as a conduit to Cloudinary. This process allows images to be sorted and labeled properly. Then using Cloudinary automation to adjust image URLs, GUESS is able to ensure that all images are optimized for size, format, and render properly, regardless of the device or browser. GUESS uploads a single version of each image and uses Cloudinary to automatically scale images based on viewport, browser, and other factors without much manual intervention. This is much easier than the previous solution, which required extra steps from the photo studio, such as custom cropping and padding, to ensure images displayed properly.
Operational Impact
Quantitative Benefit
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