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For Guess, Cloudinary Eliminates the Guesswork in Delivering Optimal Shopping Experiences
技术
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 服装
适用功能
- 销售与市场营销
- 商业运营
用例
- 库存管理
- 供应链可见性(SCV)
服务
- 软件设计与工程服务
挑战
GUESS 依靠 Adobe Scene7 来管理其在线商店的图片。然而,Scene7 是一款依赖 Flash 的产品,它使工作流程和现代技术更新更具挑战性。随着现代浏览器逐步淘汰 Flash,GUESS 开发人员难以为客户提供高质量的网络体验。GUESS 使用的系统非常不稳定,经常出现瓶颈。图片上传会失败,照片编辑器必须裁剪照片,留出多余的空白,以确保它们在网站上正确显示。有时,图像在网络上呈现后看起来不如原始图像清晰和高保真。这些挑战不仅对开发团队来说是个大问题。它们也让潜在客户感到沮丧。图像越大,页面加载时间越慢,访问者也会不必要地占用带宽。
关于客户
GUESS? Inc. 设计、营销、分销和授权一系列现代服装、牛仔布、手袋、手表、眼镜、鞋类和其他相关消费品。GUESS 产品通过品牌 GUESS 商店、全球百货商店和专卖店以及覆盖 55 个国家的电子商务网站进行销售。GUESS 网站充当虚拟店面,既销售其产品,又推广其品牌。这些网站以易于浏览的体验展示 GUESS 产品,让客户可以查看和购买其服装和配饰系列。
解决方案
GUESS 进行了全球迁移,在其工作流程中用 Cloudinary 取代了 Adobe Scene7。一旦在 GUESS 摄影棚拍摄图像或在 Photoshop 中创建图像,就可以通过 FTP 直接批量上传到 G-Image——这是一种定制的自主解决方案,通过 API 充当 Cloudinary 的管道。此过程允许对图像进行正确的分类和标记。然后使用 Cloudinary 自动化来调整图像 URL,GUESS 能够确保所有图像都针对大小、格式进行了优化,并正确呈现,无论使用哪种设备或浏览器。GUESS 上传每张图片的单一版本,并使用 Cloudinary 根据视口、浏览器和其他因素自动缩放图像,而无需太多手动干预。这比以前的解决方案容易得多,以前的解决方案需要摄影棚执行额外的步骤,例如自定义裁剪和填充,以确保图像正确显示。
运营影响
数量效益
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