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GoComet > Case Studies > HaulMatch's Transformation: Enhancing Customer Satisfaction with Comprehensive Shipment Visibility
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HaulMatch's Transformation: Enhancing Customer Satisfaction with Comprehensive Shipment Visibility

Technology Category
  • Analytics & Modeling - Predictive Analytics
  • Analytics & Modeling - Real Time Analytics
Applicable Industries
  • Marine & Shipping
  • Transportation
Applicable Functions
  • Logistics & Transportation
Use Cases
  • Real-Time Location System (RTLS)
  • Supply Chain Visibility
Services
  • Data Science Services
  • System Integration
The Challenge
HaulMatch, a leading online automobile shipping broker, was facing significant challenges due to a lack of visibility over shipments. The company's shipments, which often took 20-30 days of transit time, were difficult to track, leading to numerous queries from shippers about the status of their shipments. This required HaulMatch’s internal team to invest several hours in fetching the latest update on their customer’s shipment location. The team had to visit third-party websites for updates on shipment location and then share the details with their customers, a process that was time-consuming, tedious, and prone to errors. Furthermore, their customers could not leverage crucial insights such as visibility on the carriers offering them the best service, trade routes that ensure cost optimisation and speedy deliveries. The inefficiencies in tracking updates led to numerous queries regarding the status of the shipment, leading to customer dissatisfaction.
About The Customer
HaulMatch is a leading online automobile shipping broker that specialises in transporting vehicles across regions and oceans. The company prides itself on facilitating both domestic and international vehicle transport at competitive prices. Their expertise ensures that their customers partner with the best carriers, compliant with safety and liability standards. The brand has a well-established and growing network across many countries such as the United States, Germany, Ghana, Nigeria, UAE, Jordan, Ukraine, and more.
The Solution
HaulMatch sought a solution that could provide their customers with real-time shipment visibility on their HaulMatch dashboard. They found this solution in GoComet's GoTrack Automated Real-Time Shipment Tracking system. The system was integrated with HaulMatch's platform, allowing shippers to use their HaulMatch account to directly track all their shipments in real-time on a single window. This integration led to 100% process automation, eliminating human dependency and paving the way for accurate and up-to-the-minute tracking updates. The module captured important journey milestones in real-time and sent automated updates straight to the shipper’s inbox. It also triggered alerts in case of shipment delays due to unforeseen disruption. By recording millions of data points in real-time, GoComet equipped HaulMatch’s customers with predictive and prescriptive data analytics to facilitate informed decision making.
Operational Impact
  • The implementation of GoComet's GoTrack Automated Real-Time Shipment Tracking system had a significant impact on HaulMatch's operations. The module’s map view displayed the projected course of the vessel carrying the shipment and the actual route taken by the ship in real-time, allowing access to quick and comprehensive visualisation of shipment movement. This led to improved supply chain planning, with timely predictive alerts on delays enabling HaulMatch’s customers to proactively respond to disruptions, efficiently plan their supply chain operations and eliminate the scope for detention and demurrage charges. The module’s ability to generate detailed reports on vendor and carrier performance enabled HaulMatch’s customers to choose their service providers wisely. Overall, the enhanced visibility and transparency led to improved customer service.
Quantitative Benefit
  • 100% process automation, eliminating human dependency
  • Real-time tracking updates
  • 90% reduction in customer queries around shipment tracking

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