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hims Leveraged Anvyl to Bring High-Quality Products to Market Faster
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
- Functional Applications - Product Lifecycle Management Systems (PLM)
Applicable Industries
- Consumer Goods
- Retail
Applicable Functions
- Product Research & Development
- Procurement
Use Cases
- Supply Chain Visibility
- Inventory Management
Services
- System Integration
- Software Design & Engineering Services
The Challenge
As the pace of product innovation increases, startups face intense pressure to get products to market faster. hims, an early-stage, high-growth men’s personal care brand, sought to reduce its time to market for several new products in order to capture market share in an increasingly crowded category. hims tasked Anvyl with helping it rapidly develop a new supply chain for a variety of products. In the direct-to-consumer business, getting your products out to market quickly is critical to success,” said Hilary Coles Head of Product for hims. “We were excited to work with Anvyl because its team of experts could serve as an extension of our own – providing eyes on the ground at every stage of the sourcing and production process.
About The Customer
hims is an early-stage, high-growth men’s personal care brand that focuses on providing high-quality products directly to consumers. The company operates in a highly competitive market where rapid product innovation and quick time-to-market are crucial for capturing market share. As a direct-to-consumer business, hims emphasizes the importance of getting products to market swiftly to stay ahead of competitors. The brand sought to build a best-in-class supply chain to support its ambitious growth plans and to ensure the timely launch of new products. By partnering with Anvyl, hims aimed to leverage expert supply chain management and advanced technology to streamline its production processes and enhance its market presence.
The Solution
Anvyl’s team of supply chain experts took a hands-on approach, helping hims navigate the vast network of supplier options, which can seem like a “black box” for new brands. Anvyl helped hims source world-class packaging suppliers, choosing the right materials and optimizing the company’s product designs for dozens of products. Anvyl oversaw the production process from start to finish, visiting manufacturers to ensure quality and on-time delivery. Anvyl also leveraged the use of their software platform to optimize continued oversight of the production process. This combination of technology and human expertise allowed hims to create an efficient supply chain that could support rapid product development and launch. The software platform provided visibility into product inventory, order status, and tracking details, freeing up the hims team to focus on new product innovation and strategic initiatives.
Operational Impact
Quantitative Benefit
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