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Case Studies > How Readerlink Used project44 to Power Business Intelligence

How Readerlink Used project44 to Power Business Intelligence

Technology Category
  • Analytics & Modeling - Predictive Analytics
  • Functional Applications - Remote Monitoring & Control Systems
Applicable Industries
  • Retail
Applicable Functions
  • Logistics & Transportation
  • Warehouse & Inventory Management
Use Cases
  • Track & Trace of Assets
  • Supply Chain Visibility
  • Predictive Maintenance
Services
  • System Integration
  • Data Science Services
The Challenge
Due to the timely nature of getting books on display at stores for their expected release dates, Readerlink’s customers, distribution centers, and internal stakeholders need timely answers to detailed questions. In order to provide information with the necessary speed and accuracy, they required Advanced Visibility to power business intelligence extending all the way down to individual line-items. This task required 200 manhours a week, causing their team to take time away from handling more customer-centric initiatives.
About The Customer
Readerlink is the largest book distributor in the United States, shipping to over 70,000 stores including major retailers like Target, Costco, and Walmart. They handle between 1,500-3,000 unique items at any given time. Their business is heavily focused on On Time In Full (OTIF) deliveries, and keeping customers and distribution centers informed about shipment ETAs is a crucial part of their success.
The Solution
Readerlink’s internal team put together a powerful business intelligence tool in order to quickly and easily answer questions from customers, distribution centers, and internal stakeholders. They powered this tool with data feeds from project44’s Advance Visibility Platform, giving them high fidelity data on shipment, line-item, and individual store levels. Using project44’s Advanced Visibility Platform, Readerlink is able to feed their business intelligence tool with timely, accurate data to get shipment information on a granular level. They can quickly and easily pull data from this tool and use it to keep their customers fully informed about shipment ETAs and disruptions.
Operational Impact
  • Readerlink can quickly and easily pull data from their business intelligence tool to keep customers fully informed about shipment ETAs and disruptions.
  • They gain operational efficiency by freeing up the 200 man hours a week previously required to manually track orders.
  • The solution allows Readerlink to focus more on customer-centric initiatives by automating the tracking process.
Quantitative Benefit
  • Net cost savings equal to six full-time employee salaries.

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